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Sudo: Streetwear for Developers

Hi! We're launching Sudo, a high-end streetwear brand made for developers. No cringe slogans or memes, but minimalist designs with subtle dev references. I’d love your input to see which designs and direction resonate the most.

How often do you buy clothing (T-shirts, hoodies) per year?

How often do you buy clothing (T-shirts, hoodies) per year?
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What do you find most important in clothing? (multiple answers possible)

What do you find most important in clothing? (multiple answers possible)
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Would you wear a T-shirt with a subtle developer reference?

Would you wear a T-shirt with a subtle developer reference?
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B
C

Would you wear other clothing items with a developer reference, like caps/hats, socks, sweaters?

Would you wear other clothing items with a developer reference, like caps/hats, socks, sweaters?
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B
C

Which designs appeal to you? (multiple answers possible)

Which designs appeal to you? (multiple answers possible)
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D
https://storage.tally.so/bf015582-5d17-439e-99a5-927dae8e8b10/ChatGPT-Image-Sep-22-2025-06_22_20-PM.png
https://storage.tally.so/ccbbf80a-6d58-4f08-b876-f160d4b0ad95/ChatGPT-Image-Sep-22-2025-06_22_25-PM.png
https://storage.tally.so/db82c6d2-abb9-4687-9669-00286f339442/ChatGPT-Image-Sep-22-2025-06_22_30-PM.png
https://storage.tally.so/505ba3a0-8185-43d6-9523-9bcc9f18e79f/ChatGPT-Image-Sep-22-2025-06_29_31-PM.png

How much would you be willing to pay for a premium cotton T-shirt with embroidery?

How much would you be willing to pay for a premium cotton T-shirt with embroidery?
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Do you think it’s important that 10% of Sudo’s revenue goes to tech-for-good organizations (e.g. HackYourFuture, GirlCode, DigiDromen, SheSharp, TechMeUp)?

Do you think it’s important that 10% of Sudo’s revenue goes to tech-for-good organizations (e.g. HackYourFuture, GirlCode, DigiDromen, SheSharp, TechMeUp)?
A
B
C

Where would you prefer to buy Sudo shirts?

Where would you prefer to buy Sudo shirts?
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What do you currently miss in clothing made for developers? What ideas would you personally love to see on a shirt/hoodie?

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