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DISCOVER YOUR BRAND ARCHETYPE

Unlock the full potential of your brand by discovering its unique archetype. Take this quiz now to gain the insight you need to establish a genuine connection with your audience and set your brand apart.


Which of these traits best represents your brand?

Select the top one or two trait sets that most accurately represent your brand.

https://images.unsplash.com/photo-1464863979621-258859e62245?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHw2fHxpbm5vY2VudHxlbnwwfHx8fDE3MDMxNTcxNTF8MA&ixlib=rb-4.0.3&q=80&w=1080
Untitled multiple choice field
A

https://images.unsplash.com/photo-1519406940083-f70e85558388?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHwxfHx3aXNlJTIwbWFufGVufDB8fHx8MTcwMzE2NDM0OHww&ixlib=rb-4.0.3&q=80&w=1080
B

https://images.unsplash.com/photo-1600952790556-753c4f2b9fcf?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHwxMXx8aG90JTIwYWlyJTIwYmFsbG9vbnxlbnwwfHx8fDE3MDMxNjY1Mzd8MA&ixlib=rb-4.0.3&q=80&w=1080
C

https://images.unsplash.com/photo-1624125278860-381b6acd3b44?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHw4fHxDb3dib3l8ZW58MHx8fHwxNzAzMTY1MTQyfDA&ixlib=rb-4.0.3&q=80&w=1080
D

https://images.unsplash.com/photo-1556195332-95503f664ced?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHwxfHxNYWdpY2lhbnxlbnwwfHx8fDE3MDMxNjUyMjl8MA&ixlib=rb-4.0.3&q=80&w=1080
E

https://images.unsplash.com/photo-1558679908-541bcf1249ff?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHw3fHxTdXBlcm1hbnxlbnwwfHx8fDE3MDMxNjU0MDB8MA&ixlib=rb-4.0.3&q=80&w=1080
F

https://images.unsplash.com/photo-1602830919209-0b3f9cd4b17a?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHwyNnx8aGFuZCUyMGluJTIwaGFuZHxlbnwwfHx8fDE3MDMxNjU2Mjd8MA&ixlib=rb-4.0.3&q=80&w=1080
G

https://images.unsplash.com/photo-1550755375-73584cff528c?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHwyfHxjb21lZGlhbnxlbnwwfHx8fDE3MDMxNjY0NTZ8MA&ixlib=rb-4.0.3&q=80&w=1080
H

https://images.unsplash.com/photo-1663743629961-c6134ef1afc9?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHwxfHxoYXBweSUyMG1hbnxlbnwwfHx8fDE3MDMxNjY0MjZ8MA&ixlib=rb-4.0.3&q=80&w=1080
I

https://images.unsplash.com/photo-1584661156681-540e80a161d3?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHwxfHxwYWludGVyfGVufDB8fHx8MTcwMzE2NTkzNnww&ixlib=rb-4.0.3&q=80&w=1080
J

https://images.unsplash.com/photo-1628233292917-ce50c18eac73?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHwyfHxDaGVzcyUyMEtpbmd8ZW58MHx8fHwxNzAzMTY2MTcxfDA&ixlib=rb-4.0.3&q=80&w=1080
K

https://images.unsplash.com/photo-1578357078586-491adf1aa5ba?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxNTE3NDZ8MHwxfHNlYXJjaHw1fHxDYXJpbmd8ZW58MHx8fHwxNzAzMTY2MzI3fDA&ixlib=rb-4.0.3&q=80&w=1080
L