Briefing US

Before starting any redesign project, it’s essential to deeply understand your business, goals, and what you expect from the new website. This briefing was created to capture the most relevant information and ensure that the final result is strategic, functional, and aligned with your brand identity. The clearer your answers, the better the creative, technical, and strategic direction of the project.

➊ CLIENT INFORMATION

➋ ABOUT YOUR BUSINESS

What does your company do?

How long have you been in the market?

What makes you different from your competitors?

Who are your main competitors?

What products or services do you offer?

Do you already have a visual identity?

Yes

➌ GOALS FOR THE NEW WEBSITE

Why did you decide to redesign your website?

Poor user experience

Not responsive / mobile-first

Visuals don’t match the new brand identity (rebranding)

Slow performance (long load times)

Weak SEO / drop in organic ranking

Low conversion of leads or sales

Confusing information architecture

Hard-to-update content (outdated CMS)

Shift in target audience / market positioning

Improve brand storytelling and purchase journey

Replace dead technologies

What do you want to achieve with the new website?

More sales

Attract new clients

Better user experience

Modern look and feel

Who is your ideal client?

What pains, needs or desires do they have that your website should address?

How do they usually find your business?

Organic search

Paid ads (Google Ads, Meta Ads, display, remarketing)

Organic social media

Referrals / word-of-mouth from customers or partners

Marketplaces or listing platforms

Email marketing / newsletter

Influencers and creators recommending the product

Press coverage / PR / specialized blogs

In-person events, trade shows, meetups

Outbound (cold email, cold call, LinkedIn outreach)

Offline media (TV, radio, billboards, flyers, magazines)

➎ STRATEGY & CONTENT

What is the main action you want visitors to take on your site?

Fill out a form

Schedule a call or demo

Make a purchase / checkout

Subscribe to the newsletter

Download a resource (e-book, whitepaper)

Which pages should your new site include?

Is there any content from the current site that should be kept?

➏ VISUAL IDENTITY & STYLE

What are your brand’s primary colors?

Do you have any specific fonts or styles you want to maintain?

What style do you prefer for the new website?

Minimalist

Serious / Professional

Do you have any websites you like as reference? (Please send up to 3 links and specify what you like about each one.)

➐ FEATURES & FUNCTIONALITIES

What features should the site include?

Contact form

WhatsApp or live-chat integration

Booking or scheduling tool

Lead-capture pop-ups

Video or interactive hero banner

Animations / Micro interactions

Should the site support more than one language?

Yes

Do you already have domain?

Yes

➑ TEAM & DECISION PROCESS

Who is responsible for approving the project?

Have you worked with designers or web developers before? How was the experience?

➒ DEADLINE & BUDGET

How urgent is this project?

Low

Do you have an estimated budget? What would it be?

➓ ADDITIONAL NOTES