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Redefining Luxury RSVP

We’re thrilled you’ll be joining us on May 9th from 9:00 AM to 12:30 PM at The Preserve LA for this special event, hosted by USC, Rodeo, and Soucie Horner Design Collective.
Dive into original research from USC’s Masters of Applied Psychology, led by Professor Jason Buhle, revealing how Gen Z and Millennials are emotionally redefining luxury.

Explore luxury as transformation—not just aesthetics—with Soucie Horner Design Collective and discover how Rodeo is reshaping personal style through community and digital culture.

Whether you're a designer, brand builder, or cultural tastemaker, you'll leave with fresh insights, high-level connections, and a deeper understanding of how luxury is felt, lived, and shared.


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