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Trust-o-Meter for Education

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Trust Building How well does your platform establish trust with new women users?​

Trust building, the first stage of a trust life-cycle, involves users familiarising themselves with a digital platform either individually or through proxies like family members and intermediaries.


Platforms can generate greater trust by incorporating features designed for the three determinants of a user's decision-making (platform value, care system, and user resilience) and accounting for constraints in the user's agency. This can improve the adoption of a platform by new women users.



1. Can your platform load text, images, and video in a low-network or no-internet setting (e.g. Facebook Lite, option to change video quality on YouTube)?

A
B

2. Does your platform provide the option to create multiple user profiles (e.g. Netflix viewer profiles, account switching on Zoom)?

A
B

3. Is your platform represented by a human mediator (e.g. tutor, customer service representative) who can provide users assistance?

A
B

4. Does your platform provide options to engage with other users in a controlled, safe manner? (e.g. private profiles, moderation to ensure on-topic discussions)?

A
B

5. Does your platform conduct user research and incorporate locally-relevant content (e.g. test questions with local examples, currency icons) into the user interface?

A
B

6. Does your platform integrate voice-recognition interaction (e.g. speech-to-text functionality in search, voice messaging)?

A
B

7. Does your platform provide a simulation that enables users to test the platform before performing an action (e.g. a walkthrough, a 'trial mode')?

A
B

8. Does your platform provide the user textual and visual indicators on the status of an action (e.g. check-mark symbol, buffer symbol)?

A
B

9. Can a user edit or retract actions on your platform (e.g. edit or unsend a message)?

A
B

10. Does your platform provide at least two routes for users to engage with content (e.g. upvotes and questions or comments)?

A
B