Excited to finally share my Master 2 final project.
For me, this white paper was about more than research. It was about understanding how culture lives in the small, ordinary moments we all share and how brands can tap into that to create authentic connections. The roots of this white paper lie in Raymond Williams’ essay , and it is illustrated with the photography of Martin Parr, whose work captures the humor and intimacy of everyday life.
In this white paper, I explore how brands can "read" the ordinary to build messages that feel human, not clichéd.
If you’re in advertising, planning, or strategy, I’d love for this to spark a conversation about the ways culture can guide better ideas.
If you’ve enjoyed my way of thinking and my work, feel free to share it or
connect with me on LinkedIn.
