Jean Lyon Music expands beyond sound with a unique narrative layer – the Jean Lyon Universe.
At its center is Leo, a slightly confused knight character based on the negative shape of the official logo – acting as the artist's visual alter ego.
Supporting characters Jenny (a sword with attitude) and Zap Zap (a high-tech horse) represent playful, absurd and thematic elements in Jean Lyon’s music. They are not part of visual artwork asthetic, but rather internal storytelling components.
The lore currently serves as part of an internal worldbuilding strategy and will be gradually developed through text, video, promo content and merchandise.