Marketing Strategy and Planning -Develop and execute integrated marketing plans aligned with company objectives.
-Conduct regular market and competitor analysis to identify growth opportunities.
-Support the implementation of digital marketing strategies across Hobbiton’s products.
-Maintain brand consistency across all marketing materials and platforms.
Content Creation and Management
-Develop engaging and high-quality content for social media, websites, blogs, videos, and newsletters.
-Collaborate with cross-functional teams to align content with product and sales objectives.
-Manage the company’s online presence and ensure impactful messaging across channels. Campaign and Lead Management
-Plan, launch, and monitor marketing campaigns across digital, social, email, and print channels.
-Develop and execute lead generation strategies to attract, nurture, and convert leads.
-Track campaign performance and recommend improvements for higher ROI.
Digital and Social Media Marketing
-Manage and grow social media channels to increase engagement and brand visibility.
-Oversee SEO (Search Engine Optimization) and SEM (Search Engine Marketing) initiatives.
-Analyze social media insights to improve reach, engagement, and conversions.
Performance Monitoring and Reporting
-Track and report on campaign effectiveness using analytics tools and CRM systems.
-Provide actionable insights and data-driven recommendations.
-Maintain accurate marketing data and performance dashboards.
Why Join Us!!
At Hobbiton, you will join a young, vibrant, and innovative team that values creativity, collaboration, and continuous learning.
You will have the opportunity to shape Zambia’s digital finance ecosystem while working with next-generation fintech products that make a real impact.
