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The Consulting Brief
Welcome. This guided brief is the first step toward creating your data-driven strategic report. Please be as detailed as possible—the quality of your answers directly impacts the depth of our analysis. The process should take about 15-20 minutes.
Your Project Essentials
Project Title: Give your project a clear, descriptive name.
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What is the primary goal of this report?
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Describe your core business and the project's central objective. What specific problem are you trying to solve, or what opportunity are you trying to capture? Who is the end customer that ultimately benefits?
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Fast forward to the successful conclusion of this project. What does that success look like? What specific outcomes have been achieved, and what key metrics (e.g., revenue, market share, user adoption, cost savings) have improved?
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