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Let's Talk Undies: We’re Creating the Comfiest Pair You’ve Never Worn (Yet 🙀)

Our goal is to gather market research on women’s underwear preferences, comfort concerns, pricing expectations, and perceptions of Peruvian cotton.

Why Peruvian Cotton?

Peruvian cotton is known for its exceptional softness, breathability, and durability. Thanks to the unique growing conditions of Peru’s coastal climate, the cotton fibers grow longer and stronger, making it one of the most luxurious and premium cottons in the world. It feels silky on the skin, holds its shape wash after wash, and is gentle even on sensitive skin.

Survey Questions

Section 1: You + Your Undies

What's your go-to underwear style? (Select all that apply)

What's your go-to underwear style? (Select all that apply)

What matters most to you in a pair of underwear? (Select up to 2)

What matters most to you in a pair of underwear? (Select up to 2)

What's your biggest underwear pet peeve? (Open-ended)

Section 2: Shopping + Pricing

Where do you usually buy your underwear? (Select all that apply)

Where do you usually buy your underwear? (Select all that apply)

Roughly how much do you usually spend per pair? (Select one)

Roughly how much do you usually spend per pair? (Select one)
A
B
C
D
E

Would you pay a bit more for ultra-soft, breathable Peruvian Cotton?

Would you pay a bit more for ultra-soft, breathable Peruvian Cotton?
A
B
C

What would feel like a fair price for a high-quality pair made with Peruvian cotton?

Just shoot from the hip-we're trying to land in the sweet spot!

Section 3: Fit, Fabric, Feel

How familar are you with Peruvian Cotton?

How familar are you with Peruvian Cotton?
A
B
C
D

If you could change one thing about the underwear you own today, what would it be?

Section 4: You! (Demographics)

Tell us a little about yourself.

Age:
Size:
Country:

If you believe the world needs better underwear, leave your email and we'll let you know when ours is ready. (Optional)