• Conduct market research and analysis to identify customer needs, market trends, and competitor activity
• Develop and maintain the product roadmap, prioritizing features and enhancements based on customer feedback and business objectives
• Collaborate with cross-functional teams to develop and execute the product strategy Work closely with UX/UI designers to ensure the platform delivers a seamless user experience
• Manage the product development life cycle from ideation to release, including writing user stories, defining acceptance criteria, and conducting user acceptance testing
• Track and report on product performance, using data analytics to inform product decisions and identify opportunities for improvement
• Collaborate with Sales and Marketing teams to develop go-to-market strategies and launch plans for new features and products
• Develop and maintain strong relationships with customers, gathering feedback to inform product development and ensure customer satisfaction
• Maintain a deep understanding of industry trends, emerging technologies, and competitor activity to inform product development and innovation
