What's your name?

Hi! What's your name?

Yes, we revisit it quarterly and use it to drive decisionsNot really — we rely on assumptions or historical knowledge

Kind of, we have a strategy but it’s a bit outdated or too broad

No, we mostly act on gut feel or react to opportunities

Yes, I see reports that link marketing directly to pipeline/revenue

Sort of, we track engagement and leads, but not clear ROI

Yes, we’ve mapped it out and refer to it regularly

Somewhat, we know our audience but haven’t mapped the journey

Not really, we rely on assumptions or historical knowledge

Yes, we have the right marketing skills and leadership in place

Partially,  we’re missing key skills or leadership

No, we’re stretched thin or unsure if we have the right setup

Yes, we have strong positioning and consistent messaging

Kind of, our messaging is inconsistent or too generic

No, we blend in or don’t know how to articulate our value