Sustainability Readiness Check

A short check to understand how prepared your brand is for audits, certifications and sustainability claims.

This short check helps you understand how audit-ready your brand really is.

You’ll answer covering supply chain visibility, documentation and sustainability communication.

There are no trick questions and no scoring pressure.

At the end, you’ll see where you stand and what to do next.

Answer 10 quick questions and get an instant signal:

🟠 Early stage — not audit-ready yet • 🟡 Building foundations • 🟢 Strong foundations — close to audit-ready

Does your brand clearly disclose the materials used in its products or services?

💡 Tip: Check your product or sustainability page for specific material names and any related certifications.

Does your brand clearly disclose the materials used in its products or services?

Materials are not disclosed, or the information is unclear or missing.

Specific materials are clearly listed (e.g. organic cotton, recycled polyester, TENCEL™) and certifications or standards are mentioned (e.g. GOTS, GRS).

Only general terms are used (e.g. “eco”, “natural”, “sustainable”) without clear material details.

Does your brand clearly disclose its supply chain and production partners?

💡 Tip: Check your About, Impact, or Production pages for factory names, countries of origin, or third-party audits.

Does your brand clearly disclose its supply chain and production partners?

No information about suppliers, factories, or production locations is shared.

Production is mentioned vaguely (e.g. “ethically made”) but without concrete details.

Specific factories, countries of production, and/or certifications or audits are clearly listed (e.g. BSCI, Fairtrade, SMETA).

Is your brand’s product or service packaging clearly described as sustainable?

💡 Tip: Check product or shipping information for packaging materials and any related certifications.

Is your brand’s product or service packaging clearly described as sustainable?

Packaging is not mentioned, or it appears to be conventional plastic-based.

Packaging is described using general claims (e.g. “eco” or “recyclable”) without details.

Packaging materials are clearly specified and/or certified (e.g. FSC paper, plastic-free, home-compostable).

Does your brand disclose its carbon footprint or environmental impact data?

💡 Tip: Look for terms like carbon footprint, emissions, LCA, or impact report.
Real data includes numbers and units (e.g. kg CO₂ per product or per year).

Does your brand disclose its carbon footprint or environmental impact data?

No environmental impact or emissions information is provided.

Environmental impact is described using vague terms (e.g. “low impact”, “responsible”, “sustainable operations”) without data.

Clear, measurable environmental data is shared (e.g. CO₂ values, lifecycle assessment, defined emissions scope).

Are your sustainability claims backed by clear evidence?

💡 Tip: Look beyond buzzwords. Check whether claims are supported by certifications, audits, reports, or measurable results.

Are your sustainability claims backed by clear evidence?

Claims rely on vague language only (e.g. “green”, “ethical”, “eco”) with no proof.

Some initiatives or values are mentioned, but evidence is incomplete or unclear.

Claims are supported by clear evidence (e.g. certifications, audit reports, traceability data, or measurable results).

Does your brand disclose information about working conditions and labor standards?

💡 Tip: Look for details on wages, worker safety, factory standards, or social certifications — not just ethical statements.

Does your brand disclose information about working conditions and labor standards?

No information is shared about workers, factories, or labor conditions.

Mentions “ethical” or “fair” practices, but without specific details or evidence.

Clearly discloses labor standards and/or certifications (e.g. Fairtrade, SA8000, BSCI, SMETA).

Does your brand meaningfully involve or support local communities?

💡 Tip: Look for long-term partnerships, local production, or ongoing social programs — not one-off donations.

Does your brand meaningfully involve or support local communities?

No mention of local community involvement.

Mentions a cause or donation, but without consistent or long-term action.

Actively works with or supports local communities (e.g. local production, artisan partnerships, long-term social programs).

Does your brand demonstrate clear values around inclusion, diversity, or social responsibility?

💡 Tip: Check for real initiatives, team diversity, or long-term commitments—not just a one-time Instagram post.

Does your brand demonstrate clear values around inclusion, diversity, or social responsibility?

No information is shared about inclusion, diversity, or social responsibility.

Values are mentioned, but actions or policies are unclear or not demonstrated.

Clear commitments and actions are in place (e.g. diversity policies, inclusive hiring practices, measurable social initiatives).

Does your brand share a clear sustainability strategy or roadmap?

💡 Tip: Look for defined goals, timelines, or priorities — not just intentions or vision statements.

Does your brand share a clear sustainability strategy or roadmap?

No sustainability strategy or roadmap is shared.

General goals are mentioned, but without timelines, priorities, or clear actions.

A clear sustainability strategy or roadmap is shared (with defined goals, actions, and timelines).

Does your brand share information about ownership and ethical business practices?

💡 Tip: Look for transparency around company ownership, governance, and how ethical decisions are made.

Does your brand share information about ownership and ethical business practices?

No information is shared about ownership or business practices.

Ethical values are mentioned, but ownership or governance details are unclear.

Ownership structure and ethical business practices are clearly explained (e.g. transparent ownership, governance policies, code of ethics).

🟠 Early stage — not audit-ready yet

Your brand shows intent, but key information is missing or unclear.

This is very common at this stage.

Before certifications or public claims, it’s important to build stronger foundations.