
Is your brand attracting clients… or pushing them away?

Puntaje

❌ I have no clear idea of my brand’s purpose or guiding values.

⚠️ I kind of know what I want, but I haven’t defined or communicated it clearly.

✅ Yes, I have a clear purpose, defined values, and they are reflected in my business.

❌ I don’t have a clear value proposition or point of differentiation.

⚠️ I have an idea, but I’m not sure if it’s really clear or stands out.

✅ Yes, I have a defined and differentiated value proposition aligned with my ideal client.

❌ I don’t have a defined logo or consistent colors and typography.

⚠️ I have some visual elements, but they’re inconsistent or don’t fully represent my brand.

✅ Yes, I have a coherent and functional visual system used across all channels.

❌ I don’t know what tone to use or what to say to connect with my audience.

⚠️ I communicate based on intuition, without a clear strategy or narrative.

✅ Yes, I have a defined tone, key messages, and a brand story aligned with my values.

❌ I have little to no digital presence or clear structure online. (0)

⚠️ I have channels but not sure if they reflect my brand or are optimized. (1)

✅ Yes, I have active digital channels that align with my identity and are strategically designed. (2)