Kids Growth & Development | Quantitative Survey
Section 1 - Demographics and Psychographics
Are you a mother or father?
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How many children do you have?
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How old are your children
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How old are your children
What kind of school do they attend?
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What kind of school do they attend?
Where do you typically grocery shop?
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Where do you typically grocery shop?
Rank these values in how you raise your child in order of importance
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Rank these values in how you raise your child in order of importance
How worried are you about these topics when it comes to your children's development? (1 = not worried, 10 = very worried):
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Disconnection from nature
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Physical health and development
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Which of these health and wellness products have you purchased for your child in the past year?
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Which of these health and wellness products have you purchased for your child in the past year?
How much do you agree with the following statements? (1 = disagree, 10 = strongly agree)
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I buy the best quality I can afford for my child’s physical development
Shoes can impact my child’s posture and growth
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I care about what goes into their body (food), but not so much what’s on it (clothes, shoes)
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I try to buy natural or organic/recyclable/biodegradable products when I can
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I want my child to explore and move freely
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Section 2 - Shoe Buying Behavior
What motivates you most to buy new shoes?
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Shoe innovation or new shoe technology (e.g. support, cushioning, wicking etc)
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Concerns about posture - ie. orthopedics
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Specialization for athletic sports
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Recommendations from friends or community
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What kinds of shoes do your KIDS get most excited about?
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What kinds of shoes do your KIDS get most excited about?
What do you usually prioritize when buying shoes for your child? (select top 3 only)
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What do you usually prioritize when buying shoes for your child? (select top 3 only)
At what age did you first start thinking about purchasing alternative or more supportive footwear for your child?
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At what age did you first start thinking about purchasing alternative or more supportive footwear for your child?
When thinking about your child’s shoes, which of these statements feel most true? (select top 2 only)
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When thinking about your child’s shoes, which of these statements feel most true? (select top 2 only)
Have you ever heard of "barefoot" or "minimalist" shoes for children?
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If yes, how aware are you of all the health benefits of wearing barefoot shoes?
If yes, how do you feel about them?
If yes, how do you feel about them?
What is the most you've ever spent on a pair of shoes for your child?
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What is the most you've ever spent on a pair of shoes for your child?
Section 3 - Creative Design and Features
Would your child enjoy decorating or drawing on their own shoes?
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Have you ever bought clothing your child could personalize or customize?
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What do you think of a shoe that combines healthy, barefoot-style movement with a surface kids can decorate or write on?
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What do you think of a shoe that combines healthy, barefoot-style movement with a surface kids can decorate or write on?
Section 4 - Sustainability and Programs
Have you ever purchased gently used or refurbished kids’ clothing or shoes?
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Do cause-driven brands (e.g. donating shoes or supporting nature programs) influence your purchase decisions?
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Which of these would make you more likely to buy a more premium product from a kids’ shoe brand?
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Which of these would make you more likely to buy a more premium product from a kids’ shoe brand?
Where do you go to learn about or research kids’ products?
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Where do you go to learn about or research kids’ products?
Section 5 - Final closing questions
Would you be open to being interviewed for a deeper conversation (20-30 minutes)?
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If yes, please provide your email
Any other thoughts, desires, or challenges you experience when buying shoes for your kids? What would you like to see in kid’s shoes that you currently do not see now? Please share here.
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