Page 1 of 1

Kids Growth & Development | Quantitative Survey

Section 1 - Demographics and Psychographics

What is your name?

*

Are you a mother or father?

*

How many children do you have?

*

How old are your children

*

0-2

3-5

6-8

9-11

12-14

15-18

What kind of school do they attend?

*

A

Public

B

Private

C

Montessori

D

Waldorf

E

Homeschool

F

Other

Where do you typically grocery shop?

*

Whole Foods

Trader Joes

Costco

Walmart

Local Co-Op

Erewhon

Farmers Market

Other

Rank these values in how you raise your child in order of importance

*

Use the up and down arrow keys to change the rank.

1

Health and wellness

1

Creativity and self-expression

1

Nature and outdoor play

1

Building strength and fitness

1

Academic achievement

1

Discipline and structure

1

Independence and exploration

1

Connection to self and others

How worried are you about these topics when it comes to your children's development? (1 = not worried, 10 = very worried):

*

Influence of technology

0

1

2

3

4

5

6

7

8

9

10

Social media

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Disconnection from nature

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Mental health

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Academics

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Nutrition

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Physical health and development

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Other?

Which of these health and wellness products have you purchased for your child in the past year?

*

Supplements (e.g., multivitamins, probiotics)

Natural personal care (e.g., toothpaste, shampoo)

Natural fiber clothing (e.g., organic cotton, wool)

Minimalist or barefoot shoes

Ergonomic furniture (e.g., posture chairs)

Movement or mindfulness tools (e.g., yoga mats, activity cards, mindful games)

None of the above

How much do you agree with the following statements? (1 = disagree, 10 = strongly agree)

*

I buy the best quality I can afford for my child’s physical development

0

1

2

3

4

5

6

7

8

9

10

Shoes can impact my child’s posture and growth

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

I care about what goes into their body (food), but not so much what’s on it (clothes, shoes)

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

I try to buy natural or organic/recyclable/biodegradable products when I can

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

I want my child to explore and move freely

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Section 2 - Shoe Buying Behavior

What motivates you most to buy new shoes?

*

Growth spurt

0

1

2

3

4

5

6

7

8

9

10

School year starting

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Shoe innovation or new shoe technology (e.g. support, cushioning, wicking etc)

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Concerns about posture - ie. orthopedics

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Specialization for athletic sports

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Style and looks

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Child request

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

Recommendations from friends or community

Untitled linear scale field

0

1

2

3

4

5

6

7

8

9

10

*

What kinds of shoes do your KIDS get most excited about?

*

Colorful or bold designs

Branded/licensed characters

Matching with friends/siblings

Matching with parents

Functional: waterproof, lightweight, etc.

Shoes they can decorate

Special features (motion lights, special laces)

What do you usually prioritize when buying shoes for your child? (select top 3 only)

*

Comfort

Price

Durability

Support / structure

Style and design

Natural movement, flexibility

Eco-friendly materials

At what age did you first start thinking about purchasing alternative or more supportive footwear for your child?

*

A

3-4

B

5-6

C

7-8

D

9-12

E

13-15

F

16+

When thinking about your child’s shoes, which of these statements feel most true? (select top 2 only)

*

“I want them to move naturally and build strength.”

“I just want them to be comfortable and safe.”

“Shoes should support their development.”

“I’m looking for shoes that last.”

“I care about the materials and how they’re made.”

Have you ever heard of "barefoot" or "minimalist" shoes for children?

*

If yes, how aware are you of all the health benefits of wearing barefoot shoes?

If yes, how do you feel about them?

A

I’ve bought them and love them

B

I’ve bought them but didn’t love them

C

I’ve heard good things but haven’t tried

D

I’m skeptical or unsure about them

E

I don’t like the idea

What is the most you've ever spent on a pair of shoes for your child?

*

A

< $20

B

$20-39

C

$40-59

D

$60-79

E

$80+

Section 3 - Creative Design and Features

Would your child enjoy decorating or drawing on their own shoes?

*

Have you ever bought clothing your child could personalize or customize?

*

What do you think of a shoe that combines healthy, barefoot-style movement with a surface kids can decorate or write on?

*

A

Sounds amazing

B

I'd be curious to learn more

C

I'm not sure it's necessary

D

Not for us

Section 4 - Sustainability and Programs

Have you ever purchased gently used or refurbished kids’ clothing or shoes?

*

Do cause-driven brands (e.g. donating shoes or supporting nature programs) influence your purchase decisions?

*

Which of these would make you more likely to buy a more premium product from a kids’ shoe brand?

*

Trade-in program for outgrown shoes

Option to buy refurbished

Company donates to children’s causes

Supports environmental conservation

None of the above

Where do you go to learn about or research kids’ products?

*

Google

Parenting Facebook groups

Instagram

TikTok

Word of mouth

School or teacher recommendations

Amazon reviews

Local shops

Section 5 - Final closing questions

Would you be open to being interviewed for a deeper conversation (20-30 minutes)?

*

If yes, please provide your email

Any other thoughts, desires, or challenges you experience when buying shoes for your kids? What would you like to see in kid’s shoes that you currently do not see now? Please share here.

*