Page 1 of 1

Let Us Redefine Sleepwear Together

We would love to hear about how you rest. We are dreaming up something just for you. Something that feels like coming back home to yourself.

https://storage.tally.so/c60b6d9a-e330-4726-a2b2-0a22b80fb191/assets_task_01jz8by118ftarwm82d3rbv5ky_1751554220_img_1.webp

1. What is your first name?

*

What is your age?

*

What is your age?

A

<24

B

25–34

C

35–44

D

45+

3. Where do you live?

*

4. What is your profession?

*

5. Where do you usually shop?

*

5. Where do you usually shop?

Online – brand websites (e.g., The Frankie Shop, Arket)

Online – multi-brand platforms (e.g., Net-a-Porter, Zalando, Farfetch)

Social media / Instagram shops

In-store – boutiques or concept stores

In-store – high-street shops (e.g., Zara, H&M, & Other Stories)

Department stores (e.g., Selfridges, Galeries Lafayette, Nordstrom)

Secondhand / vintage shops

6. What do you most often wear to bed?

*

6. What do you most often wear to bed?

A

An old T-shirt

B

A cotton pyjama set

C

Lingerie

D

A matching set I love

E

I sleep naked

F

Something completely different

7. What bothers you most about your current sleepwear?

*

8. Which of the below options speaks most to you?

A

Minimal and Monochrome

https://storage.tally.so/2edb17b4-480d-4d09-bfe2-a9fd7d616a8b/PHOTO-2025-05-29-12-18-24.jpg

B

Bold and Playful

https://storage.tally.so/8f9847b2-541f-4eab-ba5e-283331b25708/PHOTO-2025-05-29-12-18-25-2.jpg

C

Romantic and Flowing

https://storage.tally.so/39ea2e34-e0ac-477c-97d9-9888cc0e33c6/PHOTO-2025-05-29-12-18-25-3.jpg

D

Structured Lounge

https://storage.tally.so/982472e2-2155-4adc-b12e-101cc1eec944/PHOTO-2025-05-29-12-18-27.jpg

E

Pure Comfort

https://storage.tally.so/c1273fb2-0ee8-4e2b-bc81-9b1f052b972a/Dagsmejan.jpg

F

Elegant and Stylish

https://storage.tally.so/cb81aa24-62d5-4cbb-bb64-c33ba80a01b2/Pyjama-2.jpg

9. Have you ever heard of fabrics made from Rose, Aloe Vera, Orange, or Banana?

*

9. Have you ever heard of fabrics made from Rose, Aloe Vera, Orange, or Banana?

A

Yes

B

No

10. What would interest you most about these types of fabrics?

*

11. Join our Exclusive Access List and be the first to know about our drop.

*