Your First Name

🌱 Breaking Ground

I don’t have a clear idea yet – I’m just curious and exploring.

I have a seed of an idea, but I’m still sitting with it and tending it quietly.

I’m experimenting with ideas on my own, in a DIY way, to see what fits.

I’ve planted my idea and I’m testing it (or about to) in small ways with others.

I have a clear idea that’s already growing and I want to see it flourish.

I never/rarely contemplate about that to be honest

I have some pieces of the puzzle but not the full picture

I have a clear sense of my direction and it guides me

I have some pieces (e.g. values, mission) but not the full picture

I have a clear brand purpose and foundation that guide me

I have a rough idea but it’s not documented into something cohesive 

I have some parts (e.g. goals, positioning) but not the full roadmap

I'm totally aligned – I have a clear, documented brand strategy that connects everything

I don’t have one yet – I’m more focused on learning and exploring

I’m shaping something slowly but haven’t shared it yet

I’ve created something myself (DIY style) and I’m trying it out