Schmooze User Research Interview
2. Imagine there is a documentary film on your life. Tell me how your day looks like in that film? (using this framing will help her be more thoughtful while she tells about her day )
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3. On what occasions in a day in that documentary are you using your phone?
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4. On which mobile app do you spend most of your time and what do you do on them mostly? (try to understand her social life on mobile apps)
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5. What all dating apps are you using?
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6. Picture yourself in the documentary again and tell me why do you use dating apps? (try to understand motivation of using dating apps)
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7. What do you think about dating apps? (try to find existing beliefs about dating apps )
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8. Tell me about the last time you had a good experience with a dating app. When was it, why was it good? (this good experience might have set a benchmark for other dating apps to beat in her mental model now)
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9. What is your equation with memes ? (understand the meme context in her life)
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10. Go back in the documentary and see if there are any specific times in your day where you swipe memes? What platform are you using for swiping?
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11. When was the last time you shared a meme? What platform? Why?
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12. What do you like about this meme platform? (Go deeper to find out the emotions associated with her usage of this platform)
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13. Why do you think other people share memes? (understand beliefs about meme sharing)
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14. When did you first use Schmooze and why? (understand her Schmooze context and expectations from the app)
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15. Walk me through the scene in your documentary where you last used Schmooze
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16. How was the experience?
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17. What all things did you do?
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18. Describe the memes you saw on Schmooze. Were they funny to you?
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19. Why do you think you didn’t share, bookmark or create any meme on Schmooze?
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20. Would you go on Schmooze to swipe memes again? Why?
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21. What did you think about the matches you got based on your meme swipes? (try to understand if the match based on humour worked for her or not. why?)
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22. Would you go on Schmooze to find a match again? Why ?
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23. Why do you think you haven’t gone back to the app again ?
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24. Would you recommend Schmooze to your friends ? (to find if she falls in the promotor, passive or detractor cohort)
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25. At last, is there anything I should have asked you that I didn’t?
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