Meru Activs™ Sleep Research Survey

Hi, I'm Mihir, founder of Meru Activs™. We're building a sleep supplement specifically for Indians over 50, and your answers will directly shape what we make and how we talk about it. This takes about 6 minutes. Everything you share is confidential and used only in aggregate.

As a Thank You, every person who completes the survey gets a unique ₹300 coupon for meruactivs.com (single use, valid 90 days). This is real research, not a sales pitch.

SECTION A : About You

Are you currently a Meru Activs™ customer?

Yes, I take Meru Activs™ products regularly

Yes, I have ordered once or twice

No, I have not bought from Meru Activs™

I am buying Meru Activs™ for a parent / family member (not for myself)

Section B: What's Wrong With Your Sleep

"This is the most important section. Take your time."

Which of these describe YOUR Sleep problem?

Select ALL that apply.

I cannot fall asleep, my mind keeps racing, I cannot switch off

I cannot stay asleep, I fall asleep fine but wake up at 2 or 3 am and struggle to go back

I do not get deep sleep, my sleep feels light and restless, I never feel like I went deep

I wake up groggy, I sleep enough hours but mornings are foggy, sluggish, slow

My sleep timing is off, some nights I sleep early, some nights very late, my body clock is unpredictable

I sleep fine, no real problem

If others then type your own answer

If you had to pick the ONE issue that is your BIGGEST problem, which would it be?

Pick one even if you marked multiple in the previous question.

Cannot get deep sleep

I sleep fine, no real problem

Are any of these things ALSO disturbing your sleep at night?

Different from the questions above. These are external disruptors

Joint pain or body discomfort

Anxiety or thoughts running in my head

My partner's snoring or movement

Acidity, reflux, or indigestion

Heat or sweating at night

If others then type your own answer

How many nights a week do you have a disturbed sleep?

How does a bad night's sleep affect your day?

I feel irritable or short-tempered with family

I have no motivation to exercise or go for my walk

I find it hard to concentrate or make decisions

I cancel or avoid plans with others

It affects my work or daily responsibilities

I feel low or flat, not myself

I rely on tea or coffee to get through the day

I need to nap during the day to cope

It doesn't really affect my next day

If others then type your own answer

What do you believe is the main reason your sleep has changed?

Stress or work-life pressure

A health condition I have

Menopause or hormonal changes

Lifestyle habits (screens, late meals, irregular schedule)

A major life change (retirement, loss, family change)

Since a specific health event or diagnosis

Other (respondent types their own answer)

If others then type your own answer

Section C : What Have You Tried?

"Be honest. There are no wrong answers. We learn the most from what did not work."

What have you tried to sleep better?

Select All that apply.

Nothing, I just live with it

Lifestyle changes (early dinner, no screens, walking)

Warm milk / haldi doodh / kesar doodh

Ayurvedic remedies (Ashwagandha, Brahmi, Tagara, Jatamansi)

OTC sleep supplement

Doctor-prescribed sleep medicine (Alprax, Restyl, Nitravet, etc.)

Magnesium supplement

Meditation, pranayama, yoga

Warm water or herbal tea

If others then type your own answer

If a product worked for a while and then stopped, or you stopped using it, Why?

Select ALL that apply. These rejection reasons are gold for our positioning

I felt groggy or heavy in the morning

I was worried about becoming dependent

My doctor told me to stop

It was too expensive

I forgot to take it regularly

It stopped working over time

The taste or size of the tablet was a problem

I never tried anything

If Others Type your own answer

Section D: What Good Sleep Means to You

"Two questions. Take your time on the first one. Your words help us write this product the right way."

In your own words, describe what a perfect night of sleep would feel like.

If a sleep supplement worked perfectly for you, what would you notice the next day?

I would wake up without an alarm

I would feel rested, not tired

My mood would be better

My energy would last till evening

I would not need a nap

My BP / blood sugar would be more stable

I would be more patient with family

I would feel like myself again

If Others Type your own answer

Section E: About Your Health

"Confidential. Helps us understand what is medically appropriate to recommend."

Which of these conditions do you have?

Diabetes / pre-diabetes

Joint pain / arthritis

Prostate or frequent urination (if male)

Menopause-related symptoms (if female)

Are you on regular medication?

Section F: What Makes you Trust

What would make you feel confident to try a NEW Sleep Supplement and not just read about it ?

Pick UP TO 3 - the things that would actually move you to try it.

My doctor recommends it

A nutritionist recommends it

A friend or family member tried it and it worked

It has clinical research / studies behind it

It promises no morning grogginess

It has natural / Ayurvedic ingredients

It has a money-back guarantee

It is from a brand I already buy from

It says it is safe with my regular medicines

If Others Type your own answer

Section G: One Last Thing + Follow-Up

If you could tell us ONE thing about your sleep that you wish someone understood, what would it be?

Whatever comes to mind. Be honest. This is the question I read every single answer to.

Would you be willing to do a 10-minute phone or video conversation with me to share more?

Yes, please contact me

Maybe, send me details first

Meru Activs™ Sleep Research Survey

SECTION A : About You

Your Age

Your Gender

Are you currently a Meru Activs™ customer?

Section B: What's Wrong With Your Sleep

Which of these describe YOUR Sleep problem?

If others then type your own answer

If you had to pick the ONE issue that is your BIGGEST problem, which would it be?

Are any of these things ALSO disturbing your sleep at night?

If others then type your own answer

How many nights a week do you have a disturbed sleep?

How does a bad night's sleep affect your day?

If others then type your own answer

What do you believe is the main reason your sleep has changed?

If others then type your own answer

Section C : What Have You Tried?

What have you tried to sleep better?

If others then type your own answer

If a product worked for a while and then stopped, or you stopped using it, Why?

If Others Type your own answer

Section D: What Good Sleep Means to You

In your own words, describe what a perfect night of sleep would feel like.

If a sleep supplement worked perfectly for you, what would you notice the next day?

If Others Type your own answer

Section E: About Your Health

Which of these conditions do you have?

Are you on regular medication?

Section F: What Makes you Trust

What would make you feel confident to try a NEW Sleep Supplement and not just read about it ?

If Others Type your own answer

Section G: One Last Thing + Follow-Up

If you could tell us ONE thing about your sleep that you wish someone understood, what would it be?

Would you be willing to do a 10-minute phone or video conversation with me to share more?

Your WhatsApp Number