Kinvest Survey - Quant Market Study

Parent or Legal Guardian of a child under 18

Extended Family or Close Friend (Aunt, Uncle, Godparent, Lifelong Friend) of a child under 18

I do not currently have a close relationship with a child under 18

Which option below best describes your relationship to a child or children in your life?

Traditional social media (such as Facebook, Instagram)

Shared photo albums (such as Apple Photos, Google Photos)

Immediate extended family (Grandparents, Aunts, Uncles)

Extended family and a select group of close friends / chosen family

Broad network of friends, acquaintances, and social media followers

I do not share updates outside my immediate household

Between 75 - 100% physical items / Between 0 - 25% financial

Between 0 - 25% physical / Between 75 - 100% financial

Love them — we prefer physical gifts over anything else

Neutral — some are great, but many end up unused or forgotten

Overwhelmed — it creates clutter, and I wish more went toward their future

Somewhat smooth, but requires manual follow-up

Awkward or inconvenient for relatives or me

We rarely or never receive financial gifts

Completely comfortable — my circle would love that their money goes to my child’s future

Comfortable with close family (e.g., grandparents), but hesitant with other family members or friends

Hesitant — I worry it feels like asking people for money and/or I prefer to keep social milestone sharing completely separate from financial contributions 

Uncomfortable — I would not extend the invitation if a financial contribution is required

Concerns about public exposure, stranger safety, or data privacy

Concerns about tech platforms using my child’s image for ads or AI model training

Respecting my child's right to consent and own their future digital footprint

Avoiding clutter or unwanted commentary from distant acquaintances

Extremely concerned — I want total control to keep their images completely off public tech platforms

Somewhat concerned — I share occasionally, but worry about long-term privacy and data mining

Neutral / Undecided — I haven't thought deeply about their long-term digital footprint

Not concerned — I view digital sharing as a normal, harmless part of growing up today

Strict access controlled exclusively by me as a parent

An absolute rule that no one can screenshot, download, or re-post my child's photos elsewhere

Knowing that photos are stored securely without public searchability or algorithmic feeds

Open sharing is fine as long as the group remains relatively small

I do not feel the need to set explicit rules or boundaries for my circle

Direct contributions to long-term investment/savings accounts

Cash or physical checks given at milestones

Purchasing physical toys, clothes, and items

Paying directly for experiences (education, travel, camps)

I prefer strictly non-financial support (time, caretaking, presence)

When you eventually become a grandparent or elder, what would be your preferred way to support your grandchildren?

Private group text threads or messaging apps

Mainstream social media feeds (such as Facebook, Instagram)

Text messages or phone calls from parents

Shared digital photo albums or cloud links (such as Apple Photos, Google Photos)

In-person visits or mailed physical photos

A balance of physical items and money for their future

Mostly contributions to savings, 529s, or investment funds

Somewhat difficult, confusing, or awkward