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Apple Online Store - User Survey
This short survey explores how people experience browsing and choosing products on Apple’s online store. All responses are anonymous and will be used for a personal UX case study.
Have you ever purchased a product from Apple's online store?
*
Have you ever purchased a product from Apple's online store?
1
Yes
2
No
Which one of the following describes you best?
*
Which one of the following describes you best?
1
I'm new to Apple products
2
I own one Apple product
3
I own multiple Apple products
When was the last time you visited Apple’s online store?
*
When was the last time you visited Apple’s online store?
1
Within the last month
2
Within the last 6 months
3
More than 6 months ago
How important is having the option to create or sign in to an Apple account before purchasing for you?
*
How important is having the option to create or sign in to an Apple account before purchasing for you?
0
1
2
3
4
5
Not important at all
Very important
When searching for a product online, how important is it for you to quickly understand what it looks like and how it is different from other options?
*
When searching for a product online, how important is it for you to quickly understand what it looks like and how it is different from other options?
0
1
2
3
4
5
Not important
Very important
Have you ever postponed or avoided a purchase on Apple’s online store because you were unsure about your choice?
*
Have you ever postponed or avoided a purchase on Apple’s online store because you were unsure about your choice?
1
Yes
2
No
3
Not sure
What usually causes you to hesitate when deciding on a product?
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What usually causes you to hesitate when deciding on a product?
1
Difficulty understanding differences between options
2
Not enough reassurance about product suitability
3
Too many choices to compare at once
4
Price-related
5
Other
How easy is it for you to compare products within the same category?
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How easy is it for you to compare products within the same category?
0
1
2
3
4
5
Very easy
Very difficult
How easy is it for you to compare similar products within the same category?
*
How easy is it for you to compare similar products within the same category?
0
1
2
3
4
5
Very easy
Very difficult
To what extent do visuals influence your understanding of a product before purchasing?
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To what extent do visuals influence your understanding of a product before purchasing?
0
1
2
3
4
5
Not at all
Very strongly
When viewing Mac options like the one shown below, how does the level of information feel?
*
When viewing Mac options like the one shown below, how does the level of information feel?
1
Slightly too little information
2
About right
3
Slightly too much information
4
Far too much information
When shopping online, what helps you feel reassured about a product?
*
When shopping online, what helps you feel reassured about a product?
1
Clear explanations
2
Knowing what others choose
3
Seeing what's popular
4
Detailed visuals
5
Minimal guidance
6
Other
Which best describes your preference when browsing products online?
*
Which best describes your preference when browsing products online?
A
I prefer to explore on my own
B
I prefer optional guidance when needed
C
I prefer structured guidance throughout
When you feel unsure about a product, what do you usually do?
*
When you feel unsure about a product, what do you usually do?
A
Continue browsing around the site
B
Leave to research elsewhere
C
Delay the purchase
D
Decide not to purchase
E
Other
Where do you usually go to get reassurance before purchasing Apple products?
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Where do you usually go to get reassurance before purchasing Apple products?
A
Reviews on the website
B
Friends
C
YouTube
D
Reddit
E
Other websites
F
Apple's store assistant
G
Other
Is there anything that can make choosing a product on Apple’s online store feel easier or more reassuring for you?
What helps you when deciding to purchase a product online? (Select all that apply)
*
What helps you when deciding to purchase a product online? (Select all that apply)
Clear explanations of differences and use cases
Visual clarity and product images
Signals of popularity or customer satisfaction
Minimal friction during browsing and checkout
I prefer to make decisions independently
Other
Submit
