Mallen Studio - New Project Brief
Tell us about your project
We'd love to understand what you're working on before we chat. The more detail you can give us, the more useful our call will be, but don't worry if you can't answer everything.
If you'd rather just get in touch for a chat without filling this in first, that's absolutely fine too. You can drop us a message at hello@mallenstudio.com or call/WhatsApp Tony on 07412 544 489.
Any other platforms we should look at? (Amazon, Pinterest, TikTok etc)
What are you looking to do?
What are you looking to do?
What is this project for? (tick all that apply)
What is this project for? (tick all that apply)
If 'something else', or anything you'd like to add about the project, please write it here
e.g. needed by end of July for an August campaign
SECTION 3 - Your products
What products are you featuring?
e.g. SS25 waterproof jacket — 4 colourways, 2 styles. Give us as much detail as you can.
How would you describe your product complexity?
How would you describe your product complexity?
How many products would you like to feature in the shoot?
If clothing - how many outfits or colourways?
What product category are you in?
What product category are you in?
What type of images do you need? (tick all that apply)
What type of images do you need? (tick all that apply)
Roughly how many images are you thinking?
Don't worry if you're not sure - we can help work this out on the call
Which platforms do the images need to work across? (tick all that apply)
Which platforms do the images need to work across? (tick all that apply)
Do you need AI models in the imagery?
Do you need AI models in the imagery?
If you need models - any notes on casting direction?
e.g. women 25–40, active lifestyle, diverse casting, athletic but not extreme
SECTION 5 - Creative direction
What environment or setting are you after?
What environment or setting are you after?
How would you describe the look and feel you're after?
e.g. Clean and editorial. Outdoors but elevated. Dramatic and high-contrast. Real-feeling people, not fashion models.
Do you have reference imagery to share?
Do you have reference imagery to share?
Reference imagery links or notes
Pinterest boards, saved Instagram posts, your own past work, competitor imagery - anything that shows the direction
How much creative direction do you need from us?
How much creative direction do you need from us?
SECTION 6 - Your current imagery
Where does your current imagery come from?
Where does your current imagery come from?
How happy are you with it?
How happy are you with it?
What would you most like to change or improve?
e.g. More variety, faster to produce, less expensive, better product accuracy, more lifestyle content
SECTION 7 - Budget and next steps
Do you have a rough budget in mind?
Do you have a rough budget in mind?
Would you like to start with a test brief?
Would you like to start with a test brief?
Anything else we should know?
Any constraints, previous experience with AI photography, specific concerns, or anything else that would help us prepare for our conversation
