🌐 Web Project Manager

💻 A Rare Opportunity to Own and Rebuild the Digital Storefront of a Fast-Growing Luxury Wellness Brand

The Sauna Place is a fast-growing luxury sauna and home wellness company, scaling from $20M to $100M+ over the next few years.

We design, build, and sell premium saunas, steam solutions, cold plunges, and full wellness spaces, combining craftsmanship, design, and modern customer experience across three brands: The Sauna Place, Heritage Sauna (both on Shopify), and Cedro Custom (on Squarespace).

We're hiring for an eCommerce Web Project Manager, a key hire reporting directly to our VP of Growth, to take full ownership of our digital storefront projects. You will own site conversion, technical health, product content velocity, and a small content team that helps power it all. This is our first true web operator hire, and the roadmap is wide open. This role is internally leveled as a Senior Manager with a clear path to Director as scope expands across all three brands and the web function matures. Ideally, you will grow the role, and we will grow with you.

This is not a web marketing coordinator job. This is hands-on Shopify leadership, direct ownership of conversion outcomes, and the chance to build the web function into something that compounds.

If you are a hands-on ecommerce operator who is tired of watching sites get "lightly managed" and wants to actually own one, this is your chance to help build the next great American wellness brand and become the person who makes our digital experience truly ours.

This role is built for AI mechsuit wearers. We believe automation is a tool to sharpen expertise, not a substitute for it. The best operators we know use AI to move faster on the things they already understand deeply, not to fake understanding they don't have. If you treat Claude, ChatGPT, and Cursor as force multipliers on top of real craft, you will fit in here. Looking forward to sharing prompting tips over a löyly.

This application takes about 15 minutes if you do it thoughtfully. Jo, our VP of Growth, reads every submission personally.

Tell us a bit more about yourself

1. Upload your resume (optional)

Size limit: 10 MB

2. Record a video intro

Please introduce yourself. Link a short video where you introduce yourself and explain why you’re excited about this role. (This is an opportunity to showcase your personality, perspective, and unique drive.)

We recommend using Loom to record your video and posting the link below.

3. Travel & On-Site Work: This role requires frequent travel (e.g. ~5 days/month on-site at our HQ in Cookeville, TN). Please describe your ability and willingness to meet these travel and hybrid work requirement

Experience & Skills

4. What excites you most about joining a fast-growing company like The Sauna Place? Why this role now in your career?

5. What would you focus on in your first 90 days to level up the Shopify experience at The Sauna Place?

6. Imagine our product pages have a 1.5% conversion rate. What would you look at first, and what 2–3 tests would you run to improve it?

7. Share a Shopify site you have owned or heavily influenced. What did you do, what changed, and what did you learn?

8. Describe how you use AI tools (Claude, ChatGPT, Cursor, or others) in your daily work. Give a specific example of something you shipped or accelerated with AI in the last 30 days.