Page 1 of 3

CEO Brand Gap Assessment

STEP 1: TELL US ABOUT YOUR BUSINESS (1/4)

What's your name?

*

What's your business name?

*

What's your Instagram or website?

*

What do you do?

*

How long have you been in business?

*

A

Under 1 year

B

1–2 years

C

3–5 years

D

6–10 years

E

10+ years

STEP 2: WHERE IS THE BUSINESS NOW? (2/4)

What's your approximate current monthly revenue?

*

A

Under $2K

B

$2K–$5K

C

$5K–$10K

D

$10K–$25K

E

$25K–$50K

F

$50K+

What's your primary offer?

*

What's the price of that offer?

*

Where do most of your clients currently come from?

*

A

Instagram

B

C

TikTok

D

Referrals

E

Networking

F

Website/Google

G

Email

H

Events

I

Other

Are you attracting the clients you actually want?

*

A

Yes, consistently

B

Mostly

C

Sometimes

D

Rarely

E

No

STEP 3: HOW IS YOUR BRAND BEING PERCEIVED? (3/4)

If a stranger discovered your brand today, how quickly would they understand what you do?

*

A

Immediately

B

Within a few seconds

C

They'd have to look around

D

They probably wouldn't understand

E

I'm honestly not sure

Which sounds most like your current situation?

*

A

A. Visibility Gap: “I know I need more of the right people discovering me.”

B

B. Positioning Gap: “People see me, but I'm not sure they understand why I'm different.”

C

C. Perception Gap: “My business has grown, but my brand doesn't look or feel like the level I'm operating at.”

D

D. Messaging Gap: “I know what I do, but I struggle to communicate it clearly.”

Does your current brand reflect the level of business you're trying to build?

*

A

Absolutely

B

Mostly

C

Somewhat

D

Not really

E

Not at all

How confident are you explaining the value of your offer without over-explaining?

*

0

1

2

3

4

5

6

7

8

9

10

STEP 4: WHERE ARE YOU TRYING TO GO? (4/4)

What's the ONE thing you most want your brand to help you accomplish right now?

*

A

Attract higher-quality clients

B

Raise my prices

C

Increase revenue

D

Become known for something specific

E

Clarify my positioning

F

Make my offers easier to sell

G

Look more established/premium

H

Rebrand

I

Expand into a new market

J

Build my founder/personal brand