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Shaping the Future of Industry Communications

Currently researching how we, as professionals, can better stay connected to our industries' news without the 'inbox fatigue.' If you have 3 minutes, I’d love your honest input on how you prefer to consume professional updates. Your feedback will be used to help professional associations modernize their reach.

Media Consumption

On average, how many hours of audio content do you consume per week?

*

On average, how many hours of audio content do you consume per week?

A

0 hours

B

1–3 hours

C

4–7 hours

D

8–12 hours

E

12+ hours

When are you most likely to listen to long-form audio content?

*

When are you most likely to listen to long-form audio content?

Commuting

During work (light/admin tasks)

Exercise / Gym

Household chores

Evening relaxation

Other

What is your primary motivation for listening to podcasts?

*

What is your primary motivation for listening to podcasts?

A

Entertainment

B

Professional development

C

Industry news / staying informed

D

Personal growth

E

Community / connection

Do you currently follow any podcasts related to your profession or industry?

*

Do you currently follow any podcasts related to your profession or industry?

A

Yes

B

No

If yes, please list them:

Preferred episode length:

*

Preferred episode length:

A

Under 10 minutes

B

10–20 minutes

C

20–40 minutes

D

40+ minutes