I’m the founder of a growing beauty brand specialising in high-quality silk pillowcases designed to support healthier skin and hair. We’re currently scaling paid social and are looking for an experienced creative strategist to lead the development of Meta (Facebook & Instagram) ad creatives.
This role will focus on creating performance-driven ad concepts, hooks, messaging and copy that clearly communicate our product benefits while aligning with our brand’s premium positioning. We’re not looking for generic ads we want creative that feels authentic, educational and conversion-focused.
The ideal partner understands DTC, beauty consumers and how to structure creative testing on Meta. Experience with skincare, haircare, beauty or lifestyle brands is a strong plus.
This will start as a test project with the potential for an ongoing monthly collaboration if results are strong.
Deliverables
• The selected creative strategist will be responsible for delivering the following:
• Creative Strategy Document
• Clear messaging direction for Meta ads, including target customer insights, key pain points, objections and primary value propositions for our silk pillowcases.
• Ad Concepts & Angles
• Multiple ad concepts tailored for Meta, covering different hooks and narratives (e.g. skin benefits, hair health, luxury feel, problem/solution, social proof).
• Ad Copy
• Scroll-stopping primary text, headlines and CTAs aligned with each concept and optimised for Facebook and Instagram placements.
• Creative Testing Framework (Psychology-Backed)
• A system to iterate based on results, avoiding creative fatigue
• Creative Testing Framework
• Guidance on how to test creatives effectively (what to test first, how to iterate, and how to avoid creative fatigue).
• Iteration Recommendations
• Insights on how to refresh or evolve creatives based on performance data once ads are live.
