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Market Research for Structured Products

We're building tools to simplify the trading of structured products. Please share your experience and preferences to help us shape the next generation of trading technology. This survey takes about 4 minutes.

Name

Associated Company

Email address

Section 0: Screener (20 seconds)

Q1. Which best describes you?

Q2. Which markets do you actively trade or manage exposure in?

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B
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D

Q3. Which financial instrument do you actively trade? (multi-select)

A
B
C
D
E

Q4. Roughly what is your average monthly trading volume?

Section 1: Problem Statement (40 seconds)

Q5. In the last 12 months, have you wanted a specific non-vanilla payoff and NOT executed it?

(e.g., generate custom yield, buy at a discount or sell at a premium over time, ad-hoc downside protection or upside exposure)

Q6. If yes, what stopped you?(multi-select)

A
B
C
D
E
F
G
H

Q7. How do you currently access structured products?(multi-select)

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B
C
D
E
F

Q8. How much time does setting up a structured position typically take?

Section 2: Product priority (20 seconds)

Q9. Rank these structured products by usefulness to you (drag to rank, 1 = most useful)

Use the up and down arrow keys to change the rank.
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Q10. Which market do you target FIRST?

Section 3: Execution (1.5 minutes)

Q11. Before investing, how important is it to configure and test the strategy?

Q12. Which approaches would you use to configure and test the new strategy? (multi-select)

A
B
C
D
E

Q13. After a free trial, would you pay for a brutally honest simulator and a realistic paper-trading tool with visualization?

Q14. If you'd pay, what would make it worth paying for?

Q15. If you'd pay, how would you prefer to pay?

Q16. If you'd pay, what would be your total budget?

Section 4: Custody & trust (40 seconds)

Q17. Rank these by importance when choosing a provider (drag to rank)

Use the up and down arrow keys to change the rank.
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Q18. To retain full custody of your assets, would you allow a third-party platform to trade on your exchange account via API keys with NO withdrawal permissions and predefined limits?

Q19. Would you accept a strategy that tracks the payoff (within defined limits) rather than guarantees it, in exchange for custody, continuous automated quotes and execution, and anytime exit? (with pre-defined limits)

Section 5: Pricing (30 seconds)

Q20. What is the highest running fee (per year, % of notional) you would pay for the platform to actively manage these strategies on your own exchange / broker account?

Q21. What do you think you currently pay for the closest alternative?

Q22. Who else should we speak to? (Please share their email, LinkedIn, or X handle)