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Market Intelligence Survey
1. If you could get a reliable answer to one question about your markets, customers, competitors, or products that you cannot answer today, what would it be?
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2. Where do you experience the greatest gaps in information or insight? (Select up to three)
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Market demand and growth opportunities
Competitor activity, pricing, and inventory
Homebuyer motivations and preferences
Home design, features, and amenities
Pricing strategy and willingness to pay
Turning information into actionable decisions
Other (please specify)
3. What matters most to you when evaluating information and intelligence resources? (Select up to three)
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Reliable and accurate data
Local market and community-level detail
Deep understanding of consumers
Easy-to-use, integrated tools
Clear, actionable recommendations
Value relative to cost
Other (please specify)
4. Thinking about the last 12 months, which statement best describes your experience?
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A
We generally have the information needed to make confident decisions
B
We have plenty of data but struggle to turn it into useful insights
C
We routinely make decisions with incomplete information
D
Getting the information we need is too costly or time-consuming
E
We have good information but struggle to apply it effectively
F
Other (please specify)
What's one thing about your own home you would change in a heartbeat?
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If you were CEO of your company for a day, what's the first thing you'd change?
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What's your favorite ice cream flavor?
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7. Which best describes your primary role?
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A
Executive leadership / General management
B
Land acquisition / Development
C
Sales / Marketing / Revenue management
D
Customer experience/ Care
E
Product development / Design / Architecture
F
Finance / Strategy / Investment
G
Business intelligence / Analytics
H
Other (please specify)
8. Which best describes your organization?
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A
National homebuilder
B
Regional homebuilder
C
Local / Private homebuilder
D
Land / Master-planned community developer
E
Architecture / Design firm
F
Industry consultant / Research provider
G
Investor / Financial services
H
Other (please specify)
Stay in touch
I'd welcome the opportunity to follow up with you about your responses.
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Contact information is optional and will only be used to follow up regarding your responses.
Thank you for sharing your perspective. I appreciate your time and insights.
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