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Your First Social Media Audit
The 21 questions + point values
Every question is a Multiple Choice block with the same three options and scores:
No = 0 · Sort of = 1 · Yes = 2
. Max possible = 42.
Section 1 — Brand Foundation
1. My photo & name make it obvious what I do in under 3 seconds
*
A
yes
B
kinda
C
no
2. My bio states who I help, with what, and the next step to take
*
A
yes
B
kinda
C
no
3. My feed looks like one brand — not a random mood board
*
A
yes
B
kinda
C
no
Section 2 — Strategy & Positioning
4. I can name my ideal customer in a single sentence
*
A
yes
B
kinda
C
no
5. I know the 3–5 topics I "own" and return to on purpose
*
A
yes
B
kinda
C
no
6. My content has a goal beyond "stay active" (leads, bookings, sales)
*
A
yes
B
kinda
C
no
Section 3 – Content that Converts
7. My posts open with a hook that stops the scroll in the first line
*
A
yes
B
sometimes
C
no
8. I mix content types on purpose: educate, prove, connect, sell
*
A
yes
B
sometimes
C
no
9. At least one post a week directly invites people to buy or book
*
A
yes
B
sometimes
C
no
Section 4 — Consistency & Cadence
10. I post on a predictable schedule I can actually sustain
*
A
yes
B
kinda
C
no
11. I have content planned 2+ weeks ahead, not scrambling daily
*
A
yes
B
sometimes
C
no
12. I repurpose one idea across formats instead of starting from zero
*
A
yes
B
sometimes
C
never
Section 5 — Engagement & Community
13. I reply to comments and DMs within 24 hours
*
A
yes
B
sometimes
C
no
14. I engage on other accounts, not just broadcast from my own
*
A
yes
B
sometimes
C
no
15. I can point to leads that started in my comments or DMs
*
A
yes
B
sometimes
C
no
Section 6 — Conversion Path
16. Someone who likes my content knows exactly where to go next
*
A
yes
B
im not sure
C
no
17. I have at least one clear offer that's easy to say yes to
*
A
yes
B
im not sure
C
no
18. I capture emails/DMs instead of trusting the algorithm to remember me
*
A
yes
B
sometimes
C
no
Section 7 — Measurement & Iteration
19. I track saves, shares, clicks & leads — not just likes
*
A
yes
B
sometimes
C
no
20. I double down on what works instead of guessing weekly
*
A
yes
B
kinda
C
no
21. I can tell whether social made me money in the last 90 days
*
A
yes
B
kinda
C
no
Email
*
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