Spark Your Expat Business: Group Cohort
Turn the business you keep overthinking into a clear offer and start selling.
Spark Your Expat Business: Group Cohort is a 3-month group program (September 8th - December 15th) designed to help you turn your expertise, idea, or early demand into a clear business offer you can test with real people.
This is not about building a full business in theory, and it is not about spending months perfecting a website, logo, content plan, or business plan before you know whether the offer makes sense.
Instead, we focus on the part that matters first:
1. What are you actually offering?
2. Who is it for and why do they need it?
3. How do you know whether people are willing to engage, respond, and eventually buy?
4. What does it all look like in practice (your systems, pricing, and plan)?
You’ll work through a structured process with weekly guidance, practical exercises, hands-on group coaching, and support from other expats who are also building something of their own.
This is especially for service-based, consulting, coaching, freelance, creative, and expertise-led businesses.
What past participants achieved, in their own words
What you'll walk away with...
By the end of the 3 months, you will have:
- A clear business direction you feel confident in.- A specific offer you have started testing with real people.
- A clear understanding of who your offer is for.
- Sharper messaging around the problem you solve.
- A simple validation plan you can follow.
- First real conversations with potential clients.
- Confidence explaining your offer.
- A practical next-step plan for continuing after the cohort.
The goal is not to leave with a perfect business.
The goal is to leave with a clear, testable, and real offer so you can keep building with confidence.
• Start date: September 8, 2026
• End date: December 15, 2026
• Length: 12 weeks of group sessions, with one break week in the middle + 2 individual sessions
• Two 1:1 sessions: one private 30 min first session to clarify your goals, and one last 30 min session to ensure continued success after the programme
• Live calls: Weekly, 60 minutes, every Tuesday at 12.00 pm CET
• Format: Group coaching + short lessons + practical exercises + Slack community
• Group size: Small, intimate cohort (max 6 people)
You’ll need to set aside time each week for the live session, exercises, and real-world testing.
This is a group program, but you will not be expected to have everything figured out before joining.
You just need to be ready to engage, make decisions, and take action.
✓ You’re an expat with professional experience, skills, or a business idea you want to build around.
✓ You have expertise people value, but you’re not sure how to package it into a clear paid offer.
✓ People may already ask you for advice or support, but you haven’t turned that into something sellable yet.
✓ You want to validate your idea before building a full brand, website, course, or business plan.
✓ You’re ready to speak to real people, get feedback, and test your thinking outside your own head.
✓ You want structure and accountability, but not a rigid formula that ignores who you are.
✓ You're tired of doing it alone and want structure, feedback and support.
✗ You only want to explore ideas in theory.
✗ You are not willing to speak to potential clients.
✗ You want someone to hand you the perfect business idea.
✗ You are looking for passive inspiration without action.
✗ You cannot commit time each week to working on your business.
✗ You want to build everything before testing whether people actually want it.
This cohort is for people who are ready to choose a direction, test it with real people, and build proof before building everything else.
The programme works best for service-type businesses such as consultancies, coaching, expertise freelancing, creative businesses, and community-driven businesses.
You’ll clarify what you actually want to build, what experience you’re bringing with you, and which idea has the strongest potential to test first.
This is where we separate what is interesting from what is worth validating now.
You’ll turn your idea into a clear, specific offer that the right people can understand and respond to: who it helps; what problem it solves; what outcome it creates; why someone would care; and how to make it specific enough for people to understand.
3. Understand the customer
You’ll identify who needs this most, what they are already struggling with, and what they may already be trying instead.
This helps you stop guessing and start thinking from the customer’s reality.
You’ll learn how to have validation conversations without sounding pushy or overly salesy.
The goal is to understand whether there is real demand before you spend too much time building.
You’ll work on explaining your offer in a way that feels clear, specific, and easy for the right person to understand.
No vague “I help people thrive” messaging. We’ll make the value sharper.
6. Start moving toward selling
You’ll look at how to invite people into conversations, talk about your offer, and take the first steps toward selling in a way that feels grounded and human.
7. Build your next-step plan
You’ll create a practical plan for what to do after the cohort, so that your business is set up for success: what to keep testing; what to adjust; what to say no to; and what your next business-building steps should be.
Weekly live group calls
You’ll join a weekly 60-minute group coaching call where we work through the current stage of the process, discuss challenges, and create momentum.
Short weekly lessons
You’ll get access to a structured Notion workspace with lessons, prompts, exercises, and resources to guide you through the weeks.
Practical exercises
You’ll get exercises designed to help you clarify your direction, shape your offer, understand your audience, and test your idea in the real world.
Group feedback and accountability
You’ll have space to share what you’re working on, get feedback, and stay accountable alongside other expats building something of their own.
A dedicated Slack space
You’ll get access to a group Slack where you can ask your peers for feedback, connect, and share your wins! You'll also be added to our Alumni channel so you can meet other entrepreneurs.
A clear validation focus
This is not only about thinking through your idea. You’ll be encouraged to test your offer with real people, gather feedback, and build more confidence through action.
I'm Val — international certified business coach, expat, and founder of Spark Coaching.
I left my corporate tech career two years ago and built my coaching business from scratch in Copenhagen, where I'd lived for years but had no local business network.
I've helped dozens of expat professionals clarify their offer, find their first clients, and build businesses that fit their life — not the other way around.
This programme is built on everything I wish I'd had when I started.
One client can change the equation
If you’re building a service, consulting, coaching, freelance, or expert-based offer, one well-priced client can often cover the full investment of the program.
This cohort is designed to help you clarify what you sell, who it’s for, and how to test it with real people, so you are not spending months building something nobody understands or wants.
Past clients and participants have used this process to clarify their offer, strengthen their messaging, have better sales conversations, and turn their ideas into something people can respond to.
Some participants in the previous cohort signed their first clients while inside the program.
The real risk is not choosing the wrong idea. It’s spending another 6 months thinking about it and still having nothing to test, sell, or learn from.
No clear offer.
No real feedback.
No proof of demand.
No momentum.
If you want this to become more than an idea, it needs to leave your head and meet real people.
That’s what we’ll do inside the cohort.
or 3 monthly payments of €525
All prices are subject to 25% VAT where applicable.
As soon as you sign up, you get immediate access to our Notion space with resources and exercises, and the Slack group community.
The sooner you join, the more support you get!
To apply for the cohort, fill the form on the next page.
I’ll review your answers to make sure the program is the right fit for where you are now.
If it looks like a fit, I’ll send you the agreement and payment details to confirm your place.
Have questions or doubts?
