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Brand System Diagnostic
A SHORT ASSESSMENT TO SEE IF YOUR BRAND IS A SYSTEM OR ASSETS
CLARITY (Foundation)
I can explain my brand’s purpose without referencing visuals
I can explain my brand’s purpose without referencing visuals
A
Not at all
B
Somewhat
C
Mostly
D
Clearly and confidently
My brand has a clear point of view (not just a vibe)
*
My brand has a clear point of view (not just a vibe)
A
Not at all
B
Somewhat
C
Mostly
D
Clearly and confidently
I know who my brand is not for
*
I know who my brand is not for
A
Not at all
B
Somewhat
C
Mostly
D
Clearly and confidently
My content decisions come from a defined direction
*
My content decisions come from a defined direction
A
Not at all
B
Somewhat
C
Mostly
D
Clearly and confidently
I can articulate what makes my brand distinct
*
I can articulate what makes my brand distinct
A
Not at all
B
Somewhat
C
Mostly
D
Clearly and confidently
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