Key Responsibilities
Content Strategy & Planning
- Develop and execute content strategies for Eventhive's events and event brands.
- Build editorial and marketing calendars around upcoming events, industry trends, speakers, sponsors and key event themes.
- Develop content pillars and messaging frameworks for different events and target audiences.
- Identify opportunities to turn event themes, speakers and industry developments into content that attracts and engages prospective attendees.
- Develop campaigns that move audiences from awareness to event registration.
Website & Event Content
- Write, edit and maintain website content for Eventhive and its individual event brands.
- Develop compelling event landing-page copy, event descriptions, speaker profiles, agenda copy and calls to action.
- Keep event websites updated with speakers, sponsors, agenda changes, registration information and other relevant content.
- Improve website copy and content structure to increase engagement and registrations.
- Work with designers, developers and other team members to ensure event websites are accurate, compelling and conversion-focused.
Email & Newsletter
- Own Eventhive's email marketing and newsletter strategy.
- Develop and manage email campaigns promoting events, speakers, ticket sales, sponsorship opportunities and other relevant updates.
- Write compelling subject lines, email copy and calls to action.
- Develop newsletters that provide useful industry content while driving awareness and registrations for Eventhive events.
- Segment audiences where appropriate and tailor messaging to different audience groups.
- Monitor email performance, including open rates, click-through rates and conversions, and continuously optimise campaigns.
Social Media & Digital Content
- Develop content for Eventhive's LinkedIn and other relevant social channels.
- Create event countdowns, speaker announcements, industry insights, promotional campaigns, event highlights and post-event content.
- Adapt content for different platforms rather than simply reposting the same material everywhere.
- Monitor audience engagement and identify topics, formats and messaging that resonate with Eventhive's target audiences.
- Work with the design team to brief and develop visual content.
Video & On-Camera Content
- Create short-form video content to promote Eventhive's events and brands.
- Appear on camera to deliver event explainers, promotional videos, speaker introductions, industry commentary, event previews and other marketing content.
- Develop simple video concepts, scripts and talking points suitable for social media and digital campaigns.
- Conduct short interviews with speakers, sponsors and industry leaders at Eventhive events.
- Capture and repurpose event-day content for social media and post-event campaigns.
- Work with videographers and designers where professional production support is available.
- Stay comfortable and natural on camera and represent Eventhive professionally.
Event Marketing
- Develop integrated content campaigns for Eventhive's conferences, exhibitions and forums.
- Create audience-specific messaging for executives, founders, investors, policymakers, professionals and other relevant groups.
- Support ticket-sales campaigns with content across email, website, social and video.
- Develop speaker-led campaigns that leverage the profiles and networks of Eventhive speakers.
- Develop content that supports sponsor visibility and event partnerships.
- Work closely with the sales and events teams to ensure marketing activity supports commercial and attendance goals.
Analytics & Optimization
- Track performance across website, email, newsletter, social and video channels.
- Monitor metrics including website traffic, email opens, click-through rates, engagement, video views and event registrations.
- Test headlines, formats, messaging and calls to action.
- Use performance data to improve future campaigns.
- Produce regular content and campaign performance reports.
Event Marketing
- Develop integrated content campaigns for Eventhive's conferences, exhibitions and forums.
- Create audience-specific messaging for executives, founders, investors, policymakers, professionals and other relevant groups.
- Support ticket-sales campaigns with content across email, website, social and video.
- Develop speaker-led campaigns that leverage the profiles and networks of Eventhive speakers.
- Develop content that supports sponsor visibility and event partnerships.
- Work closely with the sales and events teams to ensure marketing activity supports commercial and attendance goals.
Post-Event Content
- Develop post-event recaps, highlights, newsletters and social content.
- Turn key discussions and insights from Eventhive events into evergreen content.
- Repurpose panels, interviews and speaker contributions into multiple content formats.
- Identify content from events that can continue generating engagement and leads after the event has ended.
