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Welcome to the Strategic Clarity Scorecard

This is a 5–7 minute diagnostic that will help you see where your brand stands and how strategy can unlock sustainable growth. You’ll receive your score and a short action plan.

Name

*

Email

*

We’ll only email you with relevant insights and strategy resources.

Which industry do you work in?

*

What is your current role/position?

*

THE SCORECARD

Each of the four pillars contains 5 statements.

Rate them as:

0 = Not true at all

1 = Sometimes true

2 = Consistently true

* For each question, assign yourself the points according to your current practices. At the end, sum your points to see where your strengths and opportunities lie.

PILLAR 1 - BRAND CLARITY

Is your identity aligned with your purpose?

1. Our brand has a clear purpose beyond visuals

*

A

0

B

1

C

2

2. We have a defined audience profile and understand their motivations.

*

A

0

B

1

C

2

3. Our visual identity reflects our values and is used consistently.

*

A

0

B

1

C

2

4. Our brand story is documented and used in daily communication.

*

A

0

B

1

C

2

5. Our brand experience (online + offline) feels cohesive.

*

A

0

B

1

C

2

PILLAR 2 - MARKETING STRATEGY

Is your marketing driving sustainable growth?

1. We have a marketing plan based on goals, not trends

*

A

0

B

1

C

2

2. We know which channels work best for us and why.

*

A

0

B

1

C

2

3. We balance awareness, engagement and conversion activities

*

A

0

B

1

C

2

4. Our content comes from strategy, not guesswork.

*

A

0

B

1

C

2

5. We measure what matters (not just likes or footfall).

*

A

0

B

1

C

2

PILLAR 3 - PR & COMMUNICATIONS

Does your brand communicate intentionally?

1. We have clear messaging pillars and tone of voice.

*

A

0

B

1

C

2

2. We communicate consistently across all customer touch points.

*

A

0

B

1

C

2

3. Our brand has visibility outside social media (PR, collaborations, media).

*

A

0

B

1

C

2

4. We prepare for communication during launches, challenges, or crises.

*

A

0

B

1

C

2

5. Our team knows how to talk about the brand (internally + externally).

*

A

0

B

1

C

2

PILLAR 4 - BUSINESS FOUNDATIONS

Is the business designed to scale sustainably?

1. We understand our competitive landscape and positioning.

*

A

0

B

1

C

2

2. Our concept is documented in a business strategy (not in our head).

*

A

0

B

1

C

2

3. We have clear KPIs and performance systems.

*

A

0

B

1

C

2

4. Our brand, marketing, and operations are aligned.

*

A

0

B

1

C

2

5. Customer experience is defined and monitored.

*

A

0

B

1

C

2

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