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Fixing Fake Tan

BROWN. NOT ORANGE.

We’re fixing everything annoying about fake tan — in public.

Orange colour. DHA smell. Stickiness. Transfer onto sheets. Patchy fading. Taking bloody forever to develop.

Ty knows sweet FA about fake tan. Paula actually uses it. So we’re testing formulas, ideas and claims in the real world — and letting the people who use fake tan help decide what gets made.

Help us build a better one.

Join the Founding 1,000 and tell us what you actually want from a fake tan. Your answers will help shape the formula, colour, development time, packaging and launch.

It takes about 60 seconds.