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2027 San Diego Marketplace Vendor Application
Presented by Sonflower Productions

The San Diego Marketplace is a curated, consignment-style shopping experience featuring handmade products from artisans, makers, and small businesses during the San Diego County Fair. Participating vendors can showcase and sell their products throughout the Fair without staffing a traditional booth each day. Sonflower Productions manages the Marketplace, including product displays, daily staffing, customer sales, and sales reporting, while you focus on creating and keeping your products stocked.
Why Join the San Diego Marketplace?
Curated Marketplace: A thoughtfully designed shopping experience showcasing handmade products from participating makers and small businesses.
Fair-Wide Exposure: Your products are available to San Diego County Fair guests throughout the Fair.
We Staff the Marketplace: Sonflower Productions manages daily staffing and customer sales, so you do not need to operate a booth each day.
You Keep Creating: Focus on producing and replenishing your products while we manage the day-to-day Marketplace operations. And it also allows you to keep doing your local events or your day-to-day home/work tasks.
2027 San Diego Marketplace Important Dates

San Diego County Fair: June 10 – July 5, 2027

Fair Operating Schedule

The 2027 San Diego County Fair will open on Thursday, June 10, and conclude on Monday, July 5.

The Fair will be closed on the following dates:

Monday, June 14; Tuesday, June 15; Monday, June 21; Monday, June 28

The Fair will be open on Monday, July 5, for its final day.

Fair Hours: 11:00 AM – 11:00 PM

Shopping and exhibit buildings close at 10:00 PM.

Dates and operating hours are subject to change by Fair management.

Marketplace Application Deadline: April 15, 2027

All applications are juried. Submission of an application does not guarantee acceptance.

2027 Participation Costs

Crafters / Non-Food Vendors Vendor Fee: $1,000 + 10% of gross sales Deposit Due Upon Acceptance: $500

Food Vendors Vendor Fee: $900 + 10% of gross sales Deposit Due Upon Acceptance: $450

Volunteer Credit

All participating vendors are required to complete 10 volunteer hours in the San Diego Marketplace.

Vendors receive a $20 credit toward their vendor fee for each completed volunteer hour, up to a maximum credit of $200.

Upon completion of all 10 hours, the final vendor fee is reduced to $800 for Crafters/Non-Food Vendors and $700 for Food Vendors.

Final Settlement

The remaining vendor fee balance and 10% commission on gross sales will be deducted from the vendor's final sales settlement at the conclusion of the Fair.

Volunteer Commitment

Each participating vendor is required to complete 10 volunteer hours during the Fair.

Volunteer shifts support the entire San Diego Marketplace, not just your individual products. Responsibilities may include assisting customers, helping maintain and restock Marketplace displays, providing general store support, and helping create a welcoming shopping experience for Fair guests. Volunteer scheduling information will be provided to accepted vendors. In order to allow vendors to strictly highlight their items, a sampling/demo schedule will be circulated to accepted vendors. Each shift is a 2 hour block to completely devote to ONLY talking about your business and showcasing your products.