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Redefining Luxury: Consumer Survey

Survey Introduction

We are conducting research into how Nigerians understand and experience luxury residential living. The research explores what people value in a residential environment, how expectations are changing, and what should define premium living in Nigeria today. The survey should take approximately 5–7 minutes to complete.

1. When you hear the term "luxury residential development," what comes to mind?

2. Which of the following do you most strongly associate with luxury residential living?

3. Which THREE of the following would you be most willing to pay a premium for?

4. Which statement comes closest to your personal view of luxury residential living?

Luxury is primarily about the quality and design of the home itself.

Luxury is primarily about location and exclusivity.

Luxury is primarily about access to superior amenities and services.

Luxury is primarily about the overall quality of life a residential environment provides.

Luxury is a combination of all of these factors.

None of these / Other

5. If you had to choose, which would you prefer?

A. A larger home with more private amenities but limited green/open space.

B. A somewhat smaller home within a greener, quieter, more walkable community.

C. No preference — it would depend on other factors.

6. Which characteristics would make you believe a residential development will remain desirable 10–20 years from now?

Thinking back approximately 10–20 years, which of the following do you believe were most strongly associated with luxury residential living in Nigeria at the time?

8. Thinking about premium residential developments in Nigeria today compared with approximately 10–20 years ago, which statement best reflects your view?

Premium residential living has improved significantly.

It has improved somewhat.

Some aspects have improved while others have declined.

It has remained broadly the same.

It has declined somewhat.

It has declined significantly.

I don't know / I don't have enough experience to compare.

9. Thinking about how premium housing in Nigeria has changed over time, which of the following do you believe have improved, declined, or remained broadly unchanged?

	Improved	Declined	About the same	Don't know
Quality of construction and finishes
Reliability of infrastructure
Security
Estate management
Range of amenities
Architecture and design
Size of homes / living space
Privacy
Green space and landscaping
Quality of outdoor/community spaces
Environmental responsiveness (e.g. ventilation, shading, flood resilience)
Overall quality of residential living

10. Which THREE characteristics do you believe will become more important in defining luxury residential living in Nigeria over the next 10 years?

11. In one sentence, how would you define luxury living in Nigeria today?

12. What, if anything, do you think Nigerian residential developers should do differently when designing premium communities?

13. Which best describes you?

I currently own residential property in Nigeria.

I currently rent residential property in Nigeria.

I am considering buying residential property in Nigeria within the next 3 years.

I own residential property primarily as an investment.

I live outside Nigeria but own or intend to purchase property in Nigeria.

None of the above.