If you're here that means that you've been invited (by Nicole or a friend of Copy Poetics) to contribute to this year's Great Subject Line Experiment! How exciting!
This whole project is about bringing together real subject lines from a wide range of creators (not just marketers!) and turning them into a report so that helps us ALL learn more about what's working in email marketing today - specifically for small creative businesses.
Once you submit your answers, the Copy Poetics team (mainly Nicole Cloutier and her designer, Bri Janusaitis) will get to work interpreting all the data and pull it all together into the final report.
This is our second annual Great Subject Line Experiment. In case you missed it, you can
see last year's report here to get a sense of what we're building. (Just remember to come back here afterwards to finish your submission!).
Also, I should tell you - the plan is for this year's to be even bigger and better. :)
- A chance to share your insights and data with other creative business owners.
- A cool free resource that you can share with your audience.
- A dedicated contributor highlight including a link of your choice!
(We'll be doing a lot to promote this report, including ads. So the reach will be wide!)
This form will probably take you ~20 minutes to fill out
(or less! Here's the average visitor duration on this form!):
You'll answer some questions about your business and share a CSV file with your past 6 months of email performance data (or just open rates).
I know it can be vulnerable to share this data, but rest assured that
your performance data will be completely anonymous in the report. We're not here to judge anything - just learn from what we're all experimenting with.
See more in our privacy policy.Please submit by 11:59PM EST on Monday November 16th, 2026 so we can include your data + your contributor highlight in the report.
If you have any questions, you can reach out to Nicole directly: nicole@copypoetics.com
