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RScore Quiz (by Retention School)

3-Step Process to Discover Your Retention Health Score

a. Diagnose Your Retention Health

Answer 12 fast, high-signal questions and get a complete retention snapshot across 5 pillars that drive repeat purchases.

b. Discover Your Biggest Leak

RScore instantly identifies the exact area holding your brand back, and shows how much lift (+% repeat, +%LTV) you can unlock by fixing it.

c. Get Your Personalized 30-Day Plan

Receive a clear, actionable roadmap with the quickest wins, strategic upgrades, and the system fixes needed to increase repeat purchases this month.

Personal Info

First name

*

Email address

*

We'll send your personalized RScore results + 30 day roadmap

Optional: Stay in the loop?

Get weekly retention strategies, community updates, and early access to RS releases

Optional: Stay in the loop?

Yes, sign me up for ongoing retention insights and RS updates

Company name (if any)

Brand

1. What type of brand are you?

*

This helps us tailor your RScore

1. What type of brand are you?

A

Subscription

B

Consumable (refillable)

C

One-time purchase

D

Mixed

2. What is your annual revenue?

*

2. What is your annual revenue?

A

<$1M

B

$1M - $5M

C

$5M - $20M

D

$20M+

Acquisition Quality

3. Do you know which acquisition channels drive your highest LTV customers?

*

3. Do you know which acquisition channels drive your highest LTV customers?

A

Yes, and we optimize for it

B

We have some idea

C

No, we mostly optimize for CPA/ROAS

Activation

4. Do you have a specific post-purchase flow designed to drive a second purchase?

*

4. Do you have a specific post-purchase flow designed to drive a second purchase?

A

Yes, and it's intentional + optimized

B

Yes, but it hasn't been updated in 6+ months

C

No, or it's generic/transactional only

Lifecycle Setup

5. Which lifecycle marketing tools do you currently use?

*

5. Which lifecycle marketing tools do you currently use?

6. Which core flows do you have live?

*

Select all that apply

6. Which core flows do you have live?

7. How confident are you that your flows are intentionally designed rather than default templates?

*

7. How confident are you that your flows are intentionally designed rather than default templates?

A

Very confident

B

Somewhat confident

C

Not confident

Repeat Purchases

8. How well do you know your typical time between purchases?

*

8. How well do you know your typical time between purchases?

A

Very clear, and we use it in our messaging and flows

B

A general idea

C

No real clarity

9. Do you send replenishment or reorder reminders timed to product usage?

A

Yes

B

Sometimes

C

No

Data & Infrastructure

10. Can you segment customers by both recency and purchase frequency?

*

10. Can you segment customers by both recency and purchase frequency?

A

Yes, easily

B

Technically yes but inconsistent

C

Not really

11. Do you track 60- or 90-day repeat rates OR cohort retention?

*

11. Do you track 60- or 90-day repeat rates OR cohort retention?

A

Yes, monthly

B

Occasionally

C

No

Confidence/Maturity

12. How mature do you feel your retention system is today?

*

12. How mature do you feel your retention system is today?

A

We have a strong system

B

We have pieces, but it's consistent

C

We're missing major components