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How do you make programming decisions?

Which city are you based in?

*

What best describes your role?

*

A

Independent curator / cultural manager

B

Programme Director / Manager at a cultural institution

C

Festival or biennale producer

D

Foundation or funder

E

Independent artist who self-produces

F

Cultural Promoter

G

Art Gallery / Organisation

H

Publisher / Library

I

Other

How many events or programmes do you produce or manage annually?

*

A

1–5

B

6–15

C

16–30

D

30+

When planning a programme, how do you gauge what your audience wants?

*

A

Past attendance numbers

B

Direct conversations with audiences

C

Observing what peer institutions are doing

D

Experience and instinct

E

Social media signals

F

I don't have a reliable method

How confident are you in that assessment before committing to a programme?

*

A

Not confident — largely guessing

B

Somewhat confident — partial information

C

Confident — good enough to act on

D

Very confident — rarely wrong

Has a programme underperformed despite strong prior interest signals?

*

A

Yes, frequently

B

Yes, occasionally

C

Rarely

D

No

When a programme underperforms, what do you think most often causes it?

*

Wrong timing or scheduling conflict

Audience didn't follow through despite interest

Overestimated demand for the format

Poor discovery — not enough people knew about it

Pricing

I genuinely don't know

How useful would city-wide data on which formats, timings, and price points drive attendance be to your programming decisions?

*

A

Not useful — I trust my own judgement

B

Mildly useful — good to have

C

Useful — would inform decisions

D

Very useful — would change how I work

What do you most want to know about your city's cultural audiences that you currently cannot find out?

*

A

Which formats have unmet demand

B

When audiences are most likely to attend

C

Why people who expressed interest didn't show up

D

What other institutions are programming and when

E

Which audience segments are underserved

How do you currently reach or communicate with your audience?

*

A

Institutional mailing list

B

Social media (Instagram, Facebook)

C

WhatsApp broadcast or groups

D

Press and media coverage

E

Word of mouth and peer networks

F

Partnerships with other organisations

G

No systematic outreach method

H

Word of Mouth

How do you discover new audiences beyond your existing base?

*

A

We don't — we rely on who already knows us

B

Collaborations with other organisations

C

Social media advertising

D

Press coverage

E

Open calls or public programming

F

Community partnerships

G

No systematic method

How do you currently find collaborators for your programmes?

*

A

Personal network only

B

Peer referrals

C

Open calls

D

Social media

E

No systematic method