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Brand Consistency Audit

First Name

Last Name

Email

The 3-Second Rule: If I remove my logo from my latest 3 social posts or emails, would my audience still know it’s me?

The 3-Second Rule: If I remove my logo from my latest 3 social posts or emails, would my audience still know it’s me?
A
B
C

Asset Integrity: Is the team using the latest version of

the brand guidelines, or are "rogue" fonts and off-palette colors creeping in?

Asset Integrity: Is the team using the latest version ofthe brand guidelines, or are "rogue" fonts and off-palette colors creeping in?
A
B
C

Platform Alignment: Does our LinkedIn presence look like it

belongs to the same company as our website and/or physical packaging?

Platform Alignment: Does our LinkedIn presence look like itbelongs to the same company as our website and/or physical packaging?
A
B
C

Core Message: Did our outward communication this week focus on our defined "North Star," or did we chase a random trend?

Core Message: Did our outward communication this week focus on our defined "North Star," or did we chase a random trend?
A
B
C

Tone Check: Did our communication this week reflect our specific brand personality, or did we default to "Safe and Corporate"?

Tone Check: Did our communication this week reflect our specific brand personality, or did we default to "Safe and Corporate"?
A
B
C

The "We" vs. "Me" Balance: Are we speaking to the customer’s transformation, or are we just talking about ourselves?

The "We" vs. "Me" Balance: Are we speaking to the customer’s transformation, or are we just talking about ourselves?
A
B
C

Behavioral Consistency: Did our customer interactions

(emails, DMs, support calls) match the brand promise? (e.g., If you claim to be "Premium," was the response time fast?)

Behavioral Consistency: Did our customer interactions(emails, DMs, support calls) match the brand promise? (e.g., If you claim to be "Premium," was the response time fast?)
A
B
C

The "No" List: Did I turn down an opportunity, partnership, or content idea this week because it didn't align with the brand strategy?

The "No" List: Did I turn down an opportunity, partnership, or content idea this week because it didn't align with the brand strategy?
A
B
C

Internal Culture: Does the team understand the why behind the brand, or are they just following a style guide?

Internal Culture: Does the team understand the why behind the brand, or are they just following a style guide?
A
B
C