Score

PRODUCTION INTELLIGENCE READINESS QUIZ

We choose projects based on what excites us creatively, what we believe audiences need, or what aligns with our mission

Leadership, funders, or advisory committees drive what we produce based on institutional goals

We select titles or concepts with established success (classics, revivals, recognizable names)

We gather some informal feedback (surveys, post-show discussions, social media polls) but it's not systematic or used early enough

We involve audiences throughout our journey (development updates, behind-the-scenes access, validation testing) and use their signals to inform decisions

We respond to commissions, residency opportunities, venue availability, or collaborative invitations

q1_score

Q2. In the past 2 years, how much budget have you committed to productions without formal audience validation?

We involve audiences throughout and systematically analyze their signals before making decisions

We collect feedback informally (surveys, conversations, post-show discussions) but don't analyze it systematically or use it early enough

We occasionally ask for feedback but don't use it to inform decisions or wait until too late (marketing phase)

We develop in isolation and rely on intuition and past experience, not audience signals

q2_score

Q2. How do you currently gather and use audience feedback for production decisions?

We maintain direct relationships with fans (email/contact lists), involve them in our journey, and generate revenue from our production process (not just final shows).

We maintain direct relationships but don't involve audiences in our process or monetize between productions

We primarily use social media followers, venue marketing, or event-based promotion (no owned channels)

We start fresh with each production, reaching audiences through venues or partners

q3_score

Q3. Which statement best describes your current audience strategy?

Very comfortable — We actively invite audiences and collaborators into our journey throughout the process and use unified tools to collaborate efficiently

Somewhat comfortable — We're open to involving others but haven't tried it systematically or lack tools to collaborate efficiently (scattered email, calendars, spreadsheets)

Uncertain — I see potential but worry about losing creative control, exposing unfinished work, or managing scattered communication

Not comfortable — I prefer to develop work independently and present when ready

q4_score

Q4. How comfortable are you involving audiences or external creators in your production process?

Email marketing platforms (Mailchimp, Beehiiv, etc.)

Survey/research tools (Google Forms, Typeform, etc.)

Collaboration tools (Slack, Asana, Notion, etc.)

Video conferencing for rehearsals/meetings (Zoom, etc.)

Calendar/scheduling tools (Google Calendar, Calendly, etc.)