Privacy Policy

Amanda Merry Tremlett Gifts & Lifestyle Agent

Last updated: August 2026

I take your privacy seriously and am committed to protecting your personal information.

This Privacy Policy explains how I collect, use, store and protect the personal information you provide when making an enquiry through my online enquiry form or when communicating with me in connection with my business.

1. Who I am

Amanda Merry Tremlett trading as A Merry Agent is an independent cards, gifts and lifestyle sales agency.

For the purposes of UK data protection law, Amanda Merry Tremlett is the Data Controller for the personal information covered by this Privacy Policy.

If you have any questions about this Privacy Policy or how your information is handled, please contact:

Amanda Merry Tremlett
Cards, Gifts & Lifestyle Agent
Email: amanda@amerryagent.co.uk

2. Information I collect

When you complete my online enquiry form, I may collect:

Your nameBusiness or shop nameEmail addressTelephone number, where providedTown and/or countyWhether you are an existing or prospective customerThe brands, products or ranges you are interested inThe type of information or assistance you have requestedInformation contained within your messageYour marketing preferences, where applicableInformation about where your enquiry originated, such as Instagram, Facebook, email or a QR code

Please only provide information that is relevant to your enquiry.

3. How I use your information

I may use your personal information to:

Respond to your enquiryProvide requested catalogues, price lists, product information or other trade informationDiscuss becoming a stockistArrange appointments or sales visitsDiscuss or process ordersMaintain appropriate records of customer and trade enquiriesProvide customer service and follow-up communicationsUnderstand which of my marketing channels generate enquiriesSend marketing communications where you have chosen to receive them

I will not use your personal information for purposes that are incompatible with those described in this Privacy Policy without informing you where required.

4. My lawful basis for using your information

Under UK data protection law, I must have a lawful basis for processing your personal information.

Depending on the circumstances, I may rely on:

Contract or steps before entering into a contract
Where you ask me to provide information, discuss becoming a customer or stockist, arrange an order or otherwise take steps towards doing business with you.

Legitimate interests
Where it is reasonably necessary for the operation of my business, including responding to business enquiries, maintaining customer relationships, keeping appropriate business records and understanding how customers find my business.

Where I rely on legitimate interests, I consider those interests against your rights and interests.

Legal obligation
Where I need to retain or use information to comply with a legal, tax, accounting or regulatory obligation.

Consent
Where you have specifically chosen to receive marketing communications from me and consent is the appropriate lawful basis.

Where I rely upon consent, you may withdraw your consent at any time.

5. Marketing communications

I will only send you marketing communications where I have a lawful basis for doing so.

Where my enquiry form asks you whether you would like to receive occasional emails about brands, new collections, product launches or trade news, this option will be voluntary.

Choosing not to receive marketing will not affect your ability to submit an enquiry.

If you have consented to marketing, you can change your mind at any time by contacting me or using any unsubscribe facility included within the communication.

6. Tally

My online enquiry form is provided using Tally, a third-party online form provider.

When you submit the form, the information you provide is processed through Tally on my behalf.

Tally acts as a data processor in relation to information collected through my form. Tally states that form data is encrypted in transit and at rest and stored in Europe.

Tally has its own privacy and data protection policies governing its services.

7. Who I share your information with

I do not sell your personal information.

I may share or provide access to personal information where reasonably necessary with trusted service providers that help me operate my business, such as:

Online form providersEmail and communication providersIT and cloud storage providersBusiness administration or accounting providersRelevant suppliers or brands where this is necessary to deal with your enquiry or order

I may also disclose information where required to do so by law or where necessary to establish, exercise or defend legal rights.

Where third parties process personal information on my behalf, I take reasonable steps to use providers that provide appropriate data protection and security safeguards.

8. International transfers

Some service providers used in the operation of my business may process personal information outside the United Kingdom.

Where personal information is transferred internationally, I will take reasonable steps to ensure that an appropriate lawful transfer mechanism or safeguard is in place where required by UK data protection law.

Tally states that form response data is stored in Europe.

9. How long I keep your information

I will only keep your personal information for as long as reasonably necessary for the purpose for which it was collected.

As a general guide:

General enquiries: Normally retained for up to 24 months after the last meaningful contact, unless there is a reason to retain them for longer.

Customer and order records: May be retained for longer where necessary for accounting, tax, contractual or legal purposes.

Marketing information: Retained until you unsubscribe, withdraw your consent where applicable, or the information is no longer required.

Information that is no longer required will be securely deleted or anonymised where appropriate.

10. Keeping your information secure

I take reasonable steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

This includes using reputable service providers, password-protected accounts and appropriate security measures for the systems and devices used to access business information.

However, no internet or electronic storage system can be guaranteed to be completely secure.

11. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights over your personal information.

These may include the right to:

Ask for a copy of the personal information I hold about youAsk me to correct inaccurate or incomplete informationAsk me to delete your personal information in certain circumstancesAsk me to restrict the way I use your information in certain circumstancesObject to certain uses of your personal informationRequest transfer of certain information where applicableWithdraw your consent at any time where processing is based on consent

Not all rights apply in every circumstance.

To exercise any of these rights, please contact:

amanda@amerryagent.co.uk

I may need to verify your identity before dealing with a request.

12. Complaints

If you have concerns about how I have handled your personal information, please contact me in the first instance so that I have an opportunity to address your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Further information is available from the Information Commissioner's Office.

13. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my business, the services I use or applicable data protection requirements.

The latest version will show the date it was last updated at the top of this policy.

Amanda Merry Tremlett
Cards, Gifts & Lifestyle Agent

Last updated: August 2026