❌ Example: “How to do sales”
Validation questions
- Does it provide real value and is it enjoyable to read?
- Would I share it internally?
- Would it remain relevant if your startup no longer exists?
- Will it still be useful in 5 years?
Recommended format :
- Length: 2,000 – 5,000 words
- Language: French or English
- Style: short, direct sentences
- Structure: H1, H2, H3 headings
- Concrete content:
frameworks, examples, screenshots, diagrams, team photos
- Links: internal (other Derrick App articles) and relevant external links
For Topic inspiration :
- Efficient recruitment for a growth team
- LinkedIn outbound strategies that work
- Scaling sales in a B2B startup
- Automating B2B processes without losing personalization