The Pricing Blind Spot Audit

Most companies leave margin on the table.

Not because they have a bad product. Because they have a blind spot.

You guess at willingness to pay. You follow competitors. You haven't raised prices in years.

That's pricing drift.

This audit is a flashlight. Five questions. Two minutes.

You'll get a score. And a clear diagnosis: where you're leaving money behind.

Then you can fix it.

No. We don't know.

We had no idea you could figure that out.

We price against our competitors.

We use our cost as the foundation of our pricing.

We are value based prices.

We pull our price out of thin air.

No. Our prices are the same.

Yes. We raised our prices. We lost customers.

Yes. We raised prices. Our customers didn't even flinch.

We lowered prices.

Yes. It is like they are reading from our playbook.

No. They seem to be talking about an entirely different business.

I don't know. We never even thought about listening for that.

3: We could do better. We could do worse.

4: A good amount. Enough that we realize we need to give this some thought.

5: A ton. This is existential.

Question 1: Answer A = 5 points. Answer B = 2 points. Answer C = 1 point.

Question 2: Answer A = 1 point. Answer B = 2 points. Answer C = 5 points. Answer D = 1 point.

Question 3: Answer A = 2 points. Answer B = 3 points. Answer C = 5 points. Answer D = 2 points.

Question 4: Answer A = 5 points. Answer B = 1 point. Answer C = 1 point.

Question 5: Answer A = 4 points. Answer B = 5 points. Answer C = 4 points. Answer D = 3 points. Answer E = 1 point.

What your score says about your business:

21–25: Pricing power. You capture value. Protect it.

16–20: Good, but there are gaps. Drift starting.

10–15: Danger zone. Pricing drift is real.

Below 10: Emergency. Need a pricing intervention.

Next step: You have blind spots. Want to fix them? Join the webinar. Or book a private session.

FREE Webinar: 10 Ways to Turn Pricing Drift into Pricing Power

Can't make the live session? Sign up and we will share a link to the replay.

Ready for a 20-minute consultation? Sign up here.

Want Dave's Newsletter? Want to say "Hey"? Want to share your score? Email him Dave@DaveWakeman.com