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Help Us Understand How You Choose Candles

Hey! My name is Lewis. I’m a small business owner based in Ontario, creating handmade soy candles.

I’m trying to better understand what people actually want and are willing to pay so I can improve my products and pricing. This survey takes about 5 minutes.

Your responses are anonymous and will be used for research purposes to improve the brand and customer experience. The data may also be used in a published analysis report or for sharing insights on social media. However, no identifiable personal information will be shared or sold.

The original data will only be accessible to me (Lewis) and my research assistant, Sofia, who adheres to strict confidentiality.

There are no known risks to participating, and you can stop at any time.

By continuing, you confirm that you are 18 years of age or older and consent to participate in this survey.

How old are you?

18 - 24

25 - 34

35 - 44

45 - 54

55+

What best describes you?

Student

Working Full-time

Working Part-time

Self-Employed

What is your Gender?

Woman

Man

Non-binary

Prefer not to answer

Other

How interested are you in candles or aromatherapy products?

Very Interested

Somewhat Interested

Neutral

Not Very Interested

Not at All Interested

How often do you buy candles?

Very Frequently (2+ times a month)

Frequently (At least once a month)

Occasionally (Once every 3 months)

Rarely (Once every 6 months)

Very Rarely (once a year or less)

Never

How often do you use candles?

Daily

A few times a week

A few times a month

Rarely

Never

Why do you usually buy candles? (Select up to 3)

To relax / de-stress

To make my space feel cozy

For scent / fragrance

As a gift to someone else

For special occasions (events, dinners)

For routines (bath, night routine, etc.)

For aesthetics / decor

To feel more productive / focused

Other

Where do you usually buy candles?

Amazon

Local Shops

Etsy

Big Retailers (Walmart, Winners, etc.)

Specific Brands

Other