AEO Survey

Exploring / learning about it but haven't implemented anything

Running early experiments or pilot initiatives

Actively implementing an AI Search strategy

AI Search is a core part of our SEO strategy

We have a dedicated team or program for AI Search

Existing SEO team (no dedicated AEO role)

Cross-functional team (SEO + content + product/engineering)

No one is specifically responsible for it

It's become a significant priority alongside traditional SEO

It's a growing but still secondary priority

We're actually deprioritizing AI Search after initial experimentation

We weren't doing SEO 12 months ago / not applicable

Very confident: we have a clear, effective strategy

Somewhat confident: we have a direction but it's evolving

Not very confident: we're unsure about our approach

Not confident at all: we don't have a real strategy

Not applicable: AI Search isn't a priority for us

We're creating more comprehensive, in-depth content

We're focusing more on structured data and schema markup

We're prioritizing E-E-A-T signals (expertise, authority, trust)

We're shifting toward more conversational / question-based content

We've made multiple changes across content format, structure, and targeting

We're investing significantly less in evergreen content

We're investing somewhat less in evergreen content

Our evergreen content investment hasn't changed much

We're actually investing more in evergreen content

We don't specifically target evergreen content

None; not optimizing for any AI search platform

Significant decline (>20%) in organic CTR / traffic

Moderate decline (10–20%) in organic CTR / traffic

Mixed; some areas declined, others improved

We haven't been able to measure the impact