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Audience Survey: October 2026

Listening to our readers is important to us. Your feedback will help us better understand our audience, improve The Beacon’s coverage, and better serve our readers in the future. This survey should take approximately four minutes to complete. Your individual survey responses and contact information will not be shared publicly or with outside organizations. Please respond by November 2. By completing this survey, you will be entered into a drawing for a chance to win four $50 Gift Certificates to a Kansas City favorite – Made in KC or Rainy Day books. Winners will be selected on November 2, 2026. We appreciate your feedback!

1. How do you read or listen to or otherwise access The Beacon? Select all that apply.

2. How often do you intentionally choose to support locally owned businesses?

3. What types of products or services are you most likely to purchase or use from a locally owned business? (select the top five)

If other please specify

4. Which of the following best describes your work sector? Select all that apply.

If other please specify

5. Do you have influence over purchasing or vendor decisions for your organization or workplace?

6. Age Range

7. Which describes your current housing situation

8. What is your ZIP code?

9. What is your approximate annual household income?

10. Which of the following social media platforms do you use to find your news? (check all that apply)

If other please specify

11. In the past 12 months, have you donated money to any charitable or nonprofit organizations?

12. Which types of causes have you donated to in the past 12 months? Select all that apply

13. Beyond reading Beacon journalism, how would you like to engage with The Beacon? Select all that apply.

14. What types of events do you regularly attend? Select up to five

If other please specify

15. Which types of Beacon email newsletters would you be most likely to read? Select up to five

If other please specify

16. As The Beacon considers offering more video content in the future, how important is it to you that we offer news and information in both written and video formats?

17. When you see advertising from a local business or organization in a news publication, what makes you more likely to notice, remember or respond to it? Select up to three

18. When you see an advertisement from a local business in a news publication you trust, how likely are you to consider that business?

Would you like us to sign you up for our free newsletters, if you aren't already signed up?

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Enter the Drawing

Thank you for providing us with your feedback. Sign up below for a chance to win four $50 Gift Certificates to a Kansas City favorite – either Made in KC or Rainy Day Books. Winners will be selected November 2, 2026. Providing your contact information for the drawing is optional and will not affect your survey responses.

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