Win a Mycelium PR Kit Concept + Prototype

What You’re Winning

We are giving away €5,000 of creative work.

You’re winning a done-for-you Experiential packaging Concept + Prototype from Mushroom Material for your premium brand.

(any type you like: PR kit, seeding pack, mailer, retail pack, launch kit)

Including positioning angle, one hero concept, and the unboxing flow that turns it into a proper experience to get people talking + a real physical prototype of the mycelium part of your PR kit.

(Shipped to you, so you can actually feel the material and see what’s possible)

I've done this for Fortune 500s and premium brands for over the last 7 years and can't wait to help the winner create something awesome.

If you win, you’ll get:

01. 1 Positioning + Creative Direction - a tight strategic angle for and what it signals about your brand

02. 1 Experiential Packaging Concept - the core idea + look/feel (including recommended materials + finishes)

03. 1 Unboxing Flow - the step-by-step experience (how the story unfolds in someone’s hands)

04. 1 custom physical prototype of the mycelium component (shipped) - so you can actually touch it, test fit/function, and see what’s possible

I've done this for Fortune 500s and premium brands for the last 7 years, developed 50+ unique packs from mycelium. So can't wait to help the winner create something people can't NOT post.

Cost: Free for 1 winner (€5,000 of actual value)

How it works

Fill out this application form and the winner will be picked and announced February 24rd.

What's your Company name/ Instagram/ Website?

Brand Director / Head of Brand

Marketing Director / Head of Marketing/ PR & Comms

Product Manager/ Head of Product

Product Innovation

What category are you in?

Other Premium Product

What are you planning to use this for?

Influencer gifting

Retail / in-store moment

Event / activation

When do you plan to launch/ do the campaign?

How many units would you usually make for a campaign like this?

What budget do you usually spend for PR kits (strategy + creative only, not production)?

0 EUR we do that in-house and just find packaging producers to make them

What is the typical unit cost you aim for when doing PR kits (not including the cost of your products inside, just the kits)?

10-15 EUR per unit

15-30 EUR per unit

30-50 EUR per unit

When you do PR kits (creative + production), who apporves this internally?

I need someone else's approval

How many times do you run PR kit campaigns per year?

When do you lock in suppliers/ budgets and creatives before a campaign?

What does an ideal PR kit offer include?

Strategy + positioning + story angle

PR kit concept design

Unboxing flow design

Suggested materials & embelishments

Prototyping and testing for the PR kit

Shipping and logistics

Asset production (photo, video, copy, angles)

Distribution strategy - picking who gets the PR kits (influencer, creator list building)

Packing the PR kits with your products

Why do you need PR kits in the first place?

What’s the biggest fear/risk when working with a creative agency or a supplier on this?

What do you need to get out of this to make it a total win?

If I win I commit that I can:

Provide brand assets + info quickly and on time

Give feedback within the agreed timelines

Biomyc can share what we did together as a case study