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Research: Marketing & GTM in 2026

Hey! Nice to see you here!
I'm Ali, a growth, marketing and GTM operator working closely with early-stage and scaling companies on positioning, demand generation, and go-to-market strategy. I help founders, CEOs and also sales & marketing teams turn strategy into execution that drives real results.
I'm currently doing some research into how companies grow in 2026. I'm looking to hear from CEOs, founders, marketing and growth teams of fast-growing startups about how they are approaching growth and marketing, and their biggest challenges when AI is ripping up the tried and tested playbooks.
This research is anonymous and should take 5 minutes to complete. I will collect your country based on IP address, and any information that you submit. You will have the option to leave your email at the end should you wish to keep in touch.
Thanks so much for taking a few minutes to complete this survey, I really appreciate it. I'm also looking to speak with a few people in interviews - if you're interested in taking part, please book a time here: https://calendly.com/alexandra-connerty-/30min
If you'd like to connect on LinkedIn, find me on LinkedIn here: https://www.linkedin.com/in/alconnerty/
- Ali

What best describes your role?

What best describes your role?
A
B
C
D
E
F

What best describes your company's funding situation?

What best describes your company's funding situation?
A
B
C
D

How many years ago was the company that you currently work for founded?

How many years ago was the company that you currently work for founded?
A
B
C
D
E

What is the most important thing you must do for your company to grow?

Please rank these from most important to least important based on what is the most urgent for you at this moment.
Most Important
Important
Neutral
Not Important
Least Important
Not relevant
Achieve product-market fit
Build a scalable GTM strategy
Generate predictable pipeline
Hire and manage a team
Expand internationally
Increase revenue growth
Modernise marketing and sales
Launch a new product

Can you please describe your most important choice in your own words? What does that look like in your day-to-day?

What is the biggest pain point that's slowing down your company's growth?

Please rank these from most important to least important based on what is the most painful for you at this moment.
Most Important
Important
Neutral
Not Important
Least Important
Not relevant
Sales are slowing down
Sales and marketing processes no longer work
Market dynamics have shifted
Leads aren't converting
Growth strategy didn't exist or doesn't work anymore
Churn is increasing
The company you used to target isn't interested anymore
Customers can't explain why are interested in your solution
Leadership intuition is driving marketing and sales decisions and creating a bottleneck

Can you please describe your most important choice in your own words? What does that look like in your day-to-day?

What's making this the most important and painful for you right now?

What's making this the most important and painful for you right now?
A
B
C
D
E
F
G
H
I
J

What’s stopping you from solving this problem today?

Do you want someone to solve this problem for you, or would you put in the work yourself to get to a solution?

Do you want someone to solve this problem for you, or would you put in the work yourself to get to a solution?
A
B
C

When you don't know what to do, where do you go for help? Choose the option you use most frequently.

If you'd like to keep in touch, leave your email here. I'm just an individual person doing some research, so will share the results if we get enough responses in the summer (and send a thank you email).