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build your next venture on a concept designed to win.

Concept Development combines a proven methodology with industry best practices to help you define what your project stands for, who it serves and how it competes, so every decision that follows is made with confidence.

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1. project and scope

Here we set out where the project stands, what it is, and where you need our support. If you are not sure, the report will recommend what your project needs.

Project status

A new brand with a new concept

An existing brand, evolving its current concept

An existing brand, launching a new concept under its umbrella

No concept yet: I want to invest and need help finding the right idea

Venue category (choose all that apply)

Café

Full-service restaurant

Fast casual restaurant (order at the counter)

Bakery or desserts

Cloud kitchen or delivery only

Kiosk or food truck

Multi-concept or food hall

Open to recommendation

Where do you need our support? (choose all that apply)

Concept strategy and development (what the idea is, who it is for, why people will choose it)

Market study (competitors and demand in your city)

Guest experience design (guest journey and service standards)

Brand identity (name, logo and the look of the brand)

Menu and product development (what you will sell, how it tastes and is served)

Feasibility and financial planning (costs, revenue and payback)

Site selection (shortlisting and assessing sites)

Interior design (space planning, look and feel, materials and lighting)

Fit-out management with approved contractors (managing the build and finishing of the venue, ready to operate)

Operations setup (operating model, kitchen and systems)

Team building (structure, hiring and training)

Launch and opening (preparing for and running the opening)